Public Relations

Public Relations & Marketing: Love & Hate Relationship

Public Relations and Marketing are both needed. However, the primary business decision can be based upon which one to use first on building a company’s brand. Marketing is essential fundamental to use for driving sales forces; while, Public Relations supports the sales force messaging by developing an “action plan” campaign that is influential to reach its consumers. In the interim, public relations and marketing tools are not necessarily need at the same time; but do serve a purpose in conveying a compelling product/service messaging. There is no doubt, both aligned to support each other to create and bring to market a product/service that consumers will buy.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

 

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Public Relations

The Scope Definition of Public Relations

Public Relations is the essential management administration that is built upon public pursuance, interest and executes an action to earn a target audience’s interest and acceptance. Public Relations is the ultimate spectrum and vessel to build upon recognition of a company’s products and services.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

Creditability is what drives Public Relations

The element of Public Relations is boosting creditability. In building creditability, public relations aligned with the following:

  • Solid Business Relationships
  • Clear Messaging
  • Brand Influencing
  • Consumer’s Interest
  • Public Persuade  

In all essence, public relations generate creditability to building upon positive publicity and enhance reputation

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

Is Public Relations Messy?

In not developing a compelling public relations campaign, a brand’s image and message can become confusing and lost amongst its competitors. Public Relations is an act of persuading many important influencers that your business, its products or services are worth considering. There are many factors needed to avoid a messy public relations campaign is the following:

  • Know your competition
  • Know your industry
  • Know your business, brand, image and product/services context
  • Know your target consumers
  • Know your consumer’s interest

Understand your consumers wants and needs and why your product/service is a crucial business necessity.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

Why you NEED Public Relations for your Business

When trying to decide if Public Relations is an operating spectrum for your business, public relations is the least understood of all marketing tools. The element factor of public relations reflects on knowing and understanding a specific target audience and fluence them. What makes public relations so difficult for many businesses are the lack of operations and administrative fuel is taken to build upon an impressive and favorable public relations campaign. So, due to lack of comprehension, many businesses do not invest in hiring public relations professional or firm.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

What is Public Relations?

Many do know how Public Relations works. So, let me explain. The primary aim of public relations is to create the best image of a company, to gain and hold onto the interest of others. The success of this field relies heavily on the knowledge of their customers: what they want, what they need, and what other factors influence their decisions. I have been a public relations professional for years and I pride my business ethics and standards to primarily work in publicity, upholding the best image for my clients. This often involves creating press releases and reaching out to different media outlets. Public relations is a diverse and challenging career, which can lead to multiple opportunities in many industries. Daily, I focus on developing communication skills and managing conflicts.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Business

Examine what you tolerate

As I am traveling taking care of #NFL clients business affairs, my daily prayer and meditation have me moving in a different way. I think differently, and I speak lower and calm. The last several months have been challenging both good and bad. In the interim, my spirit has risen to new heights of clarity. My life’s blueprint is moving in a direction only the Lord God can order my footsteps, personally and professionally. I am less tolerant of people, things, and situations that no longer benefit my well-being of being the best me. It’s imperative and of importance that I continue my journey of being graceful and merciful in all that I do. My life’s goal always is authentic in being an asset to all who comes into and connect with my spiritual spectrum. I have been broke and broken because I had chosen to tolerate many obstacles that forsake my well-being. We have to be mindful in the acceptance of tolerance. It’s a deadly weapon of self-destruction. All the glitz and glam fades and soon the essence of your spirit will be exposed. So be careful in what and who you tolerate personally and professionally. Save yourself with daily prayer and meditation. Only seek understanding from God. You will thank me later!! #ThePNPAgency

Business

All progress takes place outside the comfort zone

To accept and be open in the spectrum of being uncomfortable is the realm of wanting and being successful. In order to succeed, you have to be open to change, through the good, the bad and the most indifference of not understanding what will happen next. To step out of your comfort zone takes persistent, preservation and more importantly, faith. Remember, the journey is always temporary, the final destination is permanent. So don’t give up, keep going!!
#ThePNPAgency

Business

Watch Out for Competion Disguised as Support

In being in the sports and entertainment business, I have come across the most plastic/fake and evil minded/spirited people who have mastered the game in pretending to have your back and support, all in all never had any intent to truly advocate for you. For example, “Girl, I am praying for you.” In the interim, over years, never seen them go to church, hear them pray nor speak the Lord’s name. So I wonder, Who are they truly serving???” My small circle of sisterhood (less than 5) prays with, for and over me and do it loud and proud. I am one to always give the benefit, and always with open arms. I never judge nor forsake those who are I give an extension of my authentic self and spiritual being. However, as I embark on the next chapter of my life, my spirit calls for me to detox, remove, eliminate, defuse and no longer confuse the evil spirit that has come beforeth me. I have learned to immediately recognize and deter from the evil eye, which shows the evil heart and spirit. Luckily, I am covenant with prayer and with meditation every day, that I am able to move swiftly away from “they” gracefully and mercifully. Lord God says to honor those who don’t honor you, and you will receive abundance of blessings. Although that is a challenging task, I do believe I can conquer it through Jesus Christ. Do understand, the work starts with self, and Lord God will handle the rest. This my #soapbox for today!!!
#ThePNPAgency

Business · Public Relations

PR Email Response to a Prospective Client who states they are “leery” to pay for a consultation to inquiry PR services.

The prospective client will remain nameless….

Dear Prospective Client:

I understand and respect your concerns.

However, I can’t be at fault for another publicist(s) lack of ethical business practices and work ethic.

I handle my public relations business in the utmost integrity and professionalism; whereas, I never promise nor guarantee, but always over deliver (proven track record).

The introductory consultation is a preliminary means of getting to know each other with a discussion on how I can be of assistance and benefit your public relations needs.

I do not speak with anyone without an introductory consultation (fee goes toward the initial signing of a contract). 

The consultation is also a means of the process of selection. I do not choose to represent all who inquiry my services. I will and do offer other resources and referrals if applicable.

The consultation is a set forth practice to ensure confidentiality, comprehension, time and due diligence is not wasted on both parties. The consultation is merely your business investment to explore and seek a reputable, credible publicist, in which you shall receive ROI. In the interim, for me to ensure I am not giving away my intellectual property to a prospective client who is only seeking to receive information without investing (getting something for nothing).

I stand firm on not providing any FREE consultation(s) due to my education (Doctorate, 2018), 25+ years of experience, scholar skill sets, and blessed to have worked with and for A-list clients in the sports and entertainment industry, politics, small businesses, and nonprofits.

My reputation is unmatched, unparalleled and supreme.

Therefore, I can only wish you the best in your efforts to find and hire a publicist and/or firm who will suit your business needs.

Thank you.

Respectfully,

The PNP Agency

Parisnicole Payton is a communications executive, publicist, marketer and business manager. She helps sports and entertainment public figures; small businesses and nonprofits create a customized public relations “plan of action” for brand awareness and national exposure.