I appreciate people’s advice when it comes to my career. Today, while networking at the Small Business Expo, two people suggested I should think about utilizing my public relations services into the healthcare or political sectors. Immediately, this places me in an uncomfortable stance of confusion. Why are they making this suggestion? Did they not comprehend my 30-second elevator pitch? “Hi, my name is Parisnicole Payton. I am a public relations strategist who helps sports and entertainment professionals, small businesses and non-profit organizations that struggle with creating a customized public relations plan of action for brand awareness and national exposure.”
To suggest I should expand my public relations services into other industries goes against my advocacy and passion I have for working in the sports and entertainment industry. Public Relations is a passion driven profession. To be productive, effective and successful, you must have a passion for the industry you serve. I get why many may feel I am of a great asset in the other industries, but to place limitations on my industry choice tells me many do not know what Public Relations entails. When I introduce myself, I convey a compelling message with passion about working with athletes. In addition, I do offer my services to small businesses and nonprofit organizations that have an align interest to partner with public figures in the sports and entertainment industry.
In your industry choice, you will encounter challenges; however, never persuade someone to do other than what they desire to do and the field they want to serve. In 2015, I was working as an independent career contractor at a consulting management firm. I can recall counseling a with a woman laid off after 15 years of services working at a law firm. Prior to that, she was an administrative assistant for the Philadelphia School District. She enjoyed being an administrative assistant and working in the school district. Her career took a derail when she was laid off. Thereafter, she found herself working at a law firm. At this point, she has encountered two laid offs. She was at a crossroad and had no interest in working in the law industry. The career consultants helping her only offered the career advice for her to continue seeking employment within the law industry. She was clear on having no interest working for another law firm or the law industry. Although she spent 15 years at a law firm, she did not enjoy. Over time, she became upset, frustrated and depressed. She felt no one was listening to her. I decided to listen. During our career sessions, I understood her passion was administration, and she enjoyed and had the passion for the school system. I worked with her for two days on her cover letter and resume. We discussed her career options to seek employment opportunities in working for the high schools and universities. We tailored her cover letter to demonstrate an interest in returning to working in the academic field. After a month of several interviews, she secured an Executive Administrative position at Temple University. She was extremely happy.
My point, never try to deter someone from following their passion in working in their industry.
“A job pays the bills. A career feeds the soul.”