Business

Failed Networking Attempt

Today, I just had a brief conference call via Facebook with someone from the UK whom I’ve met on a Facebook Women’s group.

Immediately, I could identify the sole purpose of the conversation. It was leading to be one-sided; while, the person was searching, seeking information from me about my business and how they can receive help from my intellectual property. As I was very candid on talking about target marketing, somewhere during the conversation, the person realized they could not just randomly get information from me. The person asked how can we help each other. I responded we can always continue to exchange business ideas via the Facebook Women’s group. However, if you are unable to introduce/refer to me my clientele such as athletes/celebrities, small businesses, and nonprofits in need of PR services; it is not much you can do for me. Also, if you do not know anything about my industry or clientele, you will be a disservice to me, my business and industry. Now, what I can do for you – what are your business needs? At this point, the person at once wanted to end the call – all of a sudden they had an emergency they must attend.

As a publicist, I am trained to discern “red” flags during a telephone conference. The person picked up on my swift skilled mastery.

Many do not understand the power of networking; which has become very slim. Everyone is trying to get something for nothing. While networking, you need to ensure you have some sort of an asset to offer before you approach anyone.

I will say it again. When you extend the right hand to ask; extend the left hand to give, at the same time! That is business relationship building.

It becomes very annoying and frustrating when people are constantly coming from a self-centered agenda. That is not how you do business nor grow your business.

In 25 years of doing and being in business, I have never approached a business opportunity from a “me” perspective. It’s always been from a “we” spectrum. I always ensure I have something to offer long-term.

Networking 101: Do research and make sure you have something to offer before you approach anyone. And if you are not sure what to offer, find at least one business alignment of interest – trust me, there is one. Be authentic and organic with your approach – you will get further!

Parisnicole Payton is a communications executive, publicist, marketer and business manager. She helps sports and entertainment public figures; small businesses and nonprofits create a customized public relations “plan of action” for brand awareness and national exposure.

Business

In pursuing higher education has saved my life.

Do you know why a lot of people do not pursue higher education?

Because they do not feel they are smart enough.

Well, let me tell you something. I had the worst SAT scores in high school. I hated mathematics and chemistry! I skated by in both classes. While attending Community College of Philadelphia, it took me 7 years to complete a 2-year Associates Degree because I could not pass English 098 & 099 – I had to repeat 3x and repeated English 100 2x!! It took for an African American professor to pull me aside to give me some pep talk! In addition, let me be honest. I was fearful. I was being a lazy, procrastinating and chasing a dream. In going to school was the last thing on my mind. However, my goal was to only complete an Associate, thereafter, I was over and done with school. In my mind, going to school takes too long and I got things to do and school was holding me back! However, God had other plans for me. My life crisis moment came at the age 34. I looked back and realized I had nothing to show for of my 34 years. That was a hard pill to swallow. I realized I had a purpose. I was good enough. I was smart enough. I looked around my family, and most had Bachelors, Masters, and PhD. Yes, I come from a well diverse, educated family. So, I decided to complete a Bachelors degree. Suddenly, something came over me. I was more eager to complete something I’ve started. I wanted to ensure my legacy was about persistence and prosperity and with that came an increase in self-love, faith, and determination. In 2004, I put a 5-year plan together, and I prayed on it, over it and beyond it. I completed the plan in 4.5 years – I received an Associate in ’07 and a Bachelors in ’08. It was never my plan, but soon after, I completed two Master degrees. In between, completed several professional certificates. I just kept going! Now, at the end of the road in completing a Doctorate (PhD). Trust me, it is NOT EASY!! If you ever asked me did I ever think I would be where I am now, I would strongly answer NO! There were so many self-doubts, but I got out of my own way and I listened to what GOD had planned for me.

To open myself up, let me be very candid – HIGHER EDUCATION SAVED MY LIFE! Hmm, maybe one day, I will write a book to explain at a later date. Yes, education made me a better person. When I happened to look back at my personal and professional journey – I would not change anything – okay, I would have done things a little sooner. But you get the point. It’s never too late!

So, my message is to encourage anyone out there not to allow fear, self-doubt, or life gets in your way in pursuing education. If you have children, a growing family – that is, even more, the reason to be more motivated to pursue higher education, so you can be a better you and lead by example.

My opinion, education is for everyone. No one is exempt from pursuing an education. You must be willing to invest in yourself. There is no excuse NOT to pursue education. The journey to pursue is temporary; the outcome in completing is permanent. Education guarantees POWER on so many levels!! You do have to put in the time, work and due diligence. I promise you, at the end, it will be all worth it!

I just wanted to share.

Parisnicole Payton is a communications executive, publicist, marketer and business manager. She helps sports and entertainment public figures; small businesses and nonprofits create a customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

When is the best time to Pitch?

I believe there is a strategy to pitching. You have to know the target market in which you are pitching. Every media outlet does not have the same deadline. For example, HARO (Help A Report Out) is a major pitching inquiry pool for all national journalist, tv producers, authors, bloggers and editors of national publications such as Huffington Post seeking interesting stories. They place an inquiry and have a deadline to close out the inquiry. Once you have solidified a relationship with a journalist, tv producer, author, blogger and editors, the best time to pitch is on a Sunday. Sunday can be the best time to pitch; whereas, it is the start of a new week. Most likely, your email (you will send around 3 AM hour) will be seen first thing Monday morning. So happy pitching!

Public Relations

Public Relations Tip

When you respond to rumors or allegations, you are adding fuel to the rumors and allegations. You must remove your emotions. It’s wise to remain quiet and not engage into the spectrum of rumors/allegations. By doing so, you defuse further explanation. In the interim, you don’t discuss your personal business. When you do, you open the gates of continuous hate, bias judgments, opinions & mere perceptions. It’s classier to stay quiet. Never respond to anyone that is not contributing a positive impact to your brand. Only you control your brand. In not doing so in a productive manner, it can be destroyed. Remember, it takes years to build a brand, a second to destroy.