The Characteristic of Public Relations is the ability to build productive relationships with many people. It’s all about relationships. You must be able to be open and flexible in dealing with different personalities and the multiple stages of people needs. You have to be a people’s person, who enjoys learning about other people and what makes them tick. The Characteristic of Public Relations is not being judgmental on current news trends, but offering a sound bite of respective commentary that is reflective in providing facts in articulating compelling feedback, and providing resourceful advice.
The Characteristic of Public Relations can’t be learned. You must have a natural talent and ability in understanding the massive and high demand of today’s people public relations need without providing any bias personal judgment/opinion. You must always be truthful and transparent. You have to be able to provide measurable results that include brand development, and brand awareness and implement strategic messages that reach a massive target audience. Lastly, the Characteristic of Public relations is demonstrating true ethics and values in everything that you do for yourself and clients.