In working in public relations can be very demanding. The complexity of public relations is it is always changing drastically every day with new social media spectrums, trends, applications, and technology. You must have the ability to adapt very swiftly and quickly in learning, applying and navigating through the ever-changing of public relations. It’s important to stay abroad and continue advance education in public relations by attending quarterly and annual organizations, seminars, networking events, conferences and take additional courses. Lastly, seek a seasoned public relations professional as a mentor. The complexity of public relations can be overwhelming, but one who masters their craft will always remain above the competitive edge of the complexity.
Public Relations Society of America, http://www.prsa.org/
International Public Relations Association, http://www.ipra.org/
Council of Public Relations Firms, http://prfirms.org/