Public Relations

PR Agencies by EveryMan Business


Whether you are a small or large business, it is important to get your name into the minds of potential customers. The idea of handling your image and your press can become overwhelming, though. After all, you will want to focus on the parts of your business you enjoy most, especially those creative elements that got you started in the first place. However, you understand that image is everything in business and you need someone to manage it while you work behind the scenes. This is where public relations agencies come into play.

Public relations agencies are companies that deal with media relations and other inquiries into your company. They make sure your company’s reputation is solid and handle anything that comes up with grace and professionalism. A public relations agency is on your side and helps ensure that your business never falls out of favor with the very people that made you a success to begin with.

How it Works

For the vast majority of business entities, bad publicity is a horrible thing. No one wants to do business with or work for a company with a bad reputation, and many people do not even want to have one in their community.

Controlling what is printed and reported about a company can be hard, but it is not impossible. This is why most companies employ a public relations agency to work with print and online media. A good PR agency will also send out their own “good press” by way of the Internet or local newspapers. Ultimately, a good PR agency positively affects a company’s bottom line.


When you delegate public relations responsibilities to a PR agency, you allow your company to focus on the growth and development of your business. Any questions that might arise from customers related to your company can be handled by the PR agency, especially those coming from the media. By funneling customer relations through a PR agency, you can devote more of your time to the core aspects of your company.

PR agencies can also be a great asset when you have a product failure or other misfortune in your company. A good PR agency will step in to smooth over any problem and help rebuild your company’s reputation by minimizing any damage done. They also talk to your customers and help answer questions they might have.

One of the most important parts of their job is creating positive buzz at press conferences and other public settings. PR agencies can also help develop your reputation as a company by planning company events that enhance your business in the eyes of customers.


Needless to say, public relations agencies and their invaluable services do not come cheap. Many agencies work on a fixed fee basis that depends on the services you need them to provide. For full-time employment you might need to pay an annual salary, but you can also call in a public relations agent for temporary work when you need to handle a particularly sticky situation.


Using public relations agencies is simple and can be done at any time. All you need to do is to talk to a PR company and tell them what you need. Depending on your needs, they will either assign you a PR agent or use their entire company’s resources to help you with a current issue.

A PR agency will start off by asking you what you need and how often you want them to step in for you. Based on your needs and budgets, they will develop a plan that best serves you. Once they have been hired, regular meetings and emails are a simple way to keep in touch and manage your relationship together.

Published December 21, 2011


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Public Relations

What is Public Relations by EveryMan Business

Public Relations

Public relation is one of the most important aspects that every business must take into consideration. The companies need to spend a considerable amount of time researching all of the options available with regards to public relations. It is also equally important to have a perfect public relations department for the company so that every aspect of your business can be maintained properly, especially marketing. An effective public relations department serves to make the company achieve a strong position in the field and also keeps the public updated about the new ventures of the organization. So, do not overlook the issues related to the public relations department.

Press Releases

Press releases are one of the best public relations tools. A company can benefit in a lot of ways from the press releases. Press releases are an inexpensive means of spreading information about the company’s products and services to the industry and getting the views of different people. They reach a large group of people very easily.

The press releases let the entire industry access the information about all the latest ventures of the company. This is the most notable benefit of press releases. These press releases are industry standard announcements made to the industry and are also aimed at receiving feedback for the new products and services that the company has released or is yet to release. Advertisements are methods used to market the products and services while the press releases are used to create a buzz in the market about the recently released and yet to be released products.

PR Agencies

Many of the organizations do not know how to have a perfect public relations department. The best solution would be to approach a PR agency. They help the company in taking all the necessary steps to have good and efficient public relations. Some companies hire PR agencies either part time or full time to handle all their issues and needs regarding public relations. So, companies that do not have a PR person working for their company can take advantage of this option.

There are plentiful benefits that company receives by hiring a PR agency. The most important benefit is that the company does not need to worry about public relations. They can rely on the agency for maintaining the PR material in a completely professional and standardized format. The PR agencies have people who are not just writers, but skilled writers in writing public relations material. So, most companies prefer to hire PR agencies to write their public relations material than having a PR person working for the company.

PR agencies are also inexpensive similar to the press releases. The other options like advertising and marketing also gives the same result, but they need more investment. So, the companies need to choose the cheapest and effective methods to reach people. Public relation is very important for the continuous development of the company.

Published December 19, 2011


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Public Relations · Social Media

9 Free & Low Cost Social Media Measurement Tools for Startups by Barbara Rozgonyi

For startups, as well as established businesses, it makes sense to test out social media measurement tools before investing in expensive metrics you don’t need or use.

To help you make the most of your social media marketing, here’s a list of free and low cost social media measurement tools.

Question for You: What’s Missing? What tools would you add??

Instagram Analytics


Focus in on your Instagram account activity and find out insights like total number of likes received, most liked photos ever, average number of likes and comments per photo, and follower growth chartsAlso shows you the best times to post, top tags and who’s followed, and unfollowed, your Instagram account.

Twitter Analytics, Measurement and Management Tools

Free trial, then $39.99-$149/month

Twitter manager that identifies actions to take, influencers to engage with, who to follow and more.


Free trial, then $13.95-$149/month with an 8% discount for annual payment

SocialBro allows you to monitor up to five accounts with 20,000 contacts for $13.95/month. Features include targeting, engagement, analytics and management. 


Free with pro options at 49 and 99 euros/month

Instantly see top links, top topics and top mentions from your twitter followers or from one of your twitter lists. You can change the timeline from one hour to 24 hours.

Social Media Search and Analysis

Social Mention


A full-featured search tool, Social Mention tracks mentions, sentiment and activity across Facebook, twitter, flickr, YouTube, blogs and the web.

Talkwalker Alerts


Talkwalker Alerts are an easy and free alert service that delivers email updates with the latest relevant mentions on the Web directly to your email box or RSS feed reader. Google Alerts offers a similar service.


Free with a pro option.

Three twitter tools in one, Topsy is a social search engine that searches links, tweets, photos, videos, influencers or everything. You can also take a look at social analytics and social trends.

Social Media Management Dashboards for Reporting, Monitoring and Management


Free for up to 5 profiles, then $8.99/month and up with additional fees for custom reports

Great for managing, monitoring and publishing to LinkedIn, Twitter, Facebook, Foursquare, WordPress, and Google+ Pages, Hootsuite acts as a community dashboard with room for several team contributors. Hootsuite apps allow you to add even more networks and functionality.


Free trial, then $39-$99/month

A Chicago based company, SproutSocial combines monitoring, publishing and reporting in an easy-to-use dashboard.

Barbara Rozgonyi leads CoryWest Media, a women-owned strategic marketing consultancy that attracts attention, builds brands and connects communities with the WIRED system. A founding member of Social Media Club Chicago, Barbara is a keynote speaker, social media LinkedIn trainer, and a business development coach. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, Connect with Barbara on social media at Although Barbara loves LinkedIn, she doesn’t work for the company. She did create the course “Get Linked Into College Success and Beyond.


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Public Relations · Social Media

Build a Brand via A Website

In building a brand via a website, the content needs to be clear and engaging to the viewers. The first page of a website is the introduction that should be impressionable for the viewers to what to learn more about the company and what it is offering.  There needs to be the consistency of content throughout the website. In addition, the content needs to be implemented with the company’s social media platforms.  A company’s website should build their brand upon providing compelling information on its services and products they are marketing and promoting.  A website is a major advertising venue. In lieu, it is a commercial platform to invite consumers to take a tour of the content of information.  To build a website that is impressionable should be easy on the eyes, whereas, the consumers will be interested and eager to learn more upon browsing through the website.  The company’s brand message should be short, direct to the point of service and product infomercial.    Many companies have a clear brand message but at times their website oversights that message with too much content or not enough content.   The #1 tip to build a website that is impressionable is to ensure a website reads and speaks authentically within its content.


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Public Relations · Social Media

Public Relations, Marketing & Social Media

As a publicist, what has worked for me is utilizing social media as a marketing engine to advertise and promote in reaching a large target market of sports and entertainment professionals. The social media spectrums that are growing rapidly to reach a large target audience are Facebook, Tumbler, Pinterest, Twitter and Instagram. My public relations firm has become more creative with implementing a marketing campaign in using Instagram by demonstrating short brief video clips “behind-the-scenes” to showcase our public relations expertise and services. In addition, display public relations, marketing, and customer service billboard pictures as well sharing event pictures while working doing public and media relations. This enables me to receive inquiries and new prospective clients who are impressed with my PR expertise and would like to hire me for my services.

The 21st Century is all about technology and social media.  Today, companies are utilizing strategic marketing campaigns and implementing social media to sell and promote their products and services. In marketing, social media is a huge venue platform in reaching a large population of consumers “live” all at one time. Social media will continue to become massive informatics of marketing and advertising. It’s essential to grasp the social influence medium of marketing in reaching consumers. Companies are conducting theological marketing research on consumer’s interests. They apply new infomercial concepts that will attract and capture consumers by creative visualization to buy a company’s products and services. Every day, companies must be able to adapt quickly in expanding its marketing resources to stay abroad consumer’s interests. As social media continues to dominate the analysis of marketing, companies will have to remain strongly competitive in reaching their consumers.


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Public Relations

Russell Simmons: 3 Simple Ways Meditation Will Make You a Better Entrepreneur

Meditation is going to make you happier and more connected to the world. That’s what it’s done for me and that makes it the most beautiful gift that I could share with any of you.

It’s also the most effective tool to help you achieve your goals. I’ve started companies, rehabilitating brands and promoting artists for over 30 years now and I can promise you that no tool has made me a smarter, more focused and clearer thinking entrepreneur than meditation. I would not be living in my incredible home, surrounded by fun toys, if it were not for meditation.

That’s the message I share with Hollywood hustlers and it’s the message I want to share with you now: meditation is the greatest tool that I know of to help you both harness and maximize your entrepreneurial spirit.

And here are three ways it will do it:

It makes you more focused. Meditation is going to allow you to accomplish twice as much in half the time. If you take anything away from this article, let it be that. By helping you let go of the distractions that have been clouding your mind, meditation will sharpen your focus to levels you didn’t think possible. I know this from personal experience and recent research backs it up too.

People have this misconception that meditation will chill you out and make you soft, but the opposite is true. I meditate every morning when I wake up and almost the second my session is over I’m eager to tackle whatever is on my plate for that day. Forget about a cup of coffee or even going to the gym — meditation is all you need to get your mind sharpened and ready to go!

Imagine if I had developed a new technology to help you double your productivity in half the time. Every entrepreneur in the world would want to get down with it. Well, that “new technology” is actually a smart tool that people have been using for thousands and thousands of years.

It gets you past “success” and “failure.” Let’s keep it real: most us, especially most of us entrepreneurs, get caught up in what we perceive to be the highs and lows of our professional lives. We pop champagne, buy fancy toys and celebrate when it seems like one of our ideas has “won,” but we become dark and depressed when it seems like an idea has “lost” or “failed.”

The truth is that neither reaction is sustainable. Being an entrepreneur or a business person is a journey that will have inevitable highs and lows, but will never actually end. So if you get to “high” the first time something seems to break right for you, or get too low the first time something doesn’t seem to work, you’re going to flame out pretty quickly.

I’ve had plenty of companies that the world was quick to label as “success” that never actually did much, just as I’ve had companies even my friends told me I should abandon, that took years to turn a profit, but now are some of my strongest assets.

If you follow me on Facebook or Twitter, then you already know that one of my favorite quotes from the Bhagavad-Gita (the main religious scripture of Hinduism), is “You have control over your work alone, never the fruit.”

To me, that means stop worrying about how much success you have (the fruit) and instead just stay focused on your work itself. Because when you embrace the process of your work, instead of focusing on the results, you’ll be much happier and do a much better job.

It lets you be more creative. Every entrepreneur or business person wants to be more creative, right? Meditation is a guaranteed way to not only dip into, but stay connected with, your creative spirit.

When you sit quietly and let your mind settle, all the innovative, inventive and inspired ideas that have been hiding out in the depths of your mind are going to begin to bubble to the surface.

You might not associate them with stillness, but one group of people that I always noticed almost instinctively understood the connection between stillness and creativity were the great rappers I worked with. From Jay Z to Chuck D to the late Biggie Smalls, no matter how crazy things were getting in the studio around them, these guys were able to shut out the distractions around them and tap into their inner stillness. Which is why they always managed to create such innovative and timeless music.

If, like most of us, you haven’t been blessed with the same gift for connecting with that creativity, you can use meditation to get there. I promise that if you meditate twice a day for 20 minutes for just six weeks, you will see incredible returns on that investment!

You will find yourself becoming much more focused, balanced and creative. Traits that will transform you not only internally but also transform your relationship with the world.

And if you then decide to make meditation a permanent part of your life, as I suspect you will, you will start to benefit from all its’ tremendous health benefits, which include lowering stress, reduced blood pressure and improved diet, areas many of us need help with. That is to say nothing of what I consider to be meditation’s greatest gift: having an increased sense of connection with and compassion for the rest of the world!

So are you sold yet?

If the answer is not, quite, then I suspect your hesitation has something to do with not having enough time to meditate. Well, I’ve heard that from plenty of folks before. And when I hear that, I always come back at them with that old saying about meditation: “If you don’t have 20 minutes to delve into yourself through meditation, then that means you really need two hours.”

No matter what you do, or no matter how busy you perceive yourself to be, carve out 40 minutes a day for meditation. I promise you it will not only make you a better entrepreneur, but a better and healthier person as well.

Russell Simmons: 3 Simple Ways Meditation Will Make You a Better Entrepreneur

 Master entrepreneur and visionary Russell Simmons has influenced virtually all aspects of business and media: in music with the co-founding of the immensely successful original Def Jam Recordings, in the fashion industry with the trail-blazing Phat Farm, and numerous other ventures in the financial services industry, mobile communications and philanthropy. He is  the author of “Success Through Stillness: Meditation Made Simple.”


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Public Relations

How to Say ‘I’m the Best’ Without Actually Saying It by Anna James

How to Say 'I'm the Best' Without Actually Saying It

Self-promotion is imperative to growing one’s brand.

I once introduced a baseball player to a CEO of a large sporting agency. They exchanged their names and little else. Afterwards, I asked the athlete why he didn’t mention that he’d been signed twice to minor league organizations, information I believed would have made a real impact during the conversation. The ballplayer shyly explained that it would have been “awkward” to mention his achievements.

Without a little bragging, you’ll squander opportunities, just like that athlete. Here are six steps to developing your own self-promotion strategy, and how to tell people you’re the best without actually saying it:

1. Identify what you’ve done and what you’re good at. List your achievements, including the endeavors you worked really hard and failed at. This is your personal performance map illustrating how far you’ve come and what you can promote. You’ve done the hard yards — own it. We are told all of our lives that modesty is paramount and we must work in silence until we reach our end goal, but remember we have every right to celebrate our achievements along the way.

2. Practice your communication. There are various ways to convey the message “I’m the best” without actually saying it. Communicate in a non-threatening manner when promoting your offering, using phrases such as “I’m passionate,” “I’m invested” and “I did [this]” or “I worked hard [at that].” People respond to effort and enthusiasm, not hot air.

3. Tell everybody. Think of it like this — if you’ve worked 16 hours a day to build a profitable business, don’t you think you’ve earned the right to vocalize your success? Sharing with the world who you are and what your vocation is not boasting — it is simply stating a fact. Starting that conversation of “Hi, I do this” will open yourself up to new opportunities.

Within minutes of meeting me, you’ll discover I’m a passionate freelance writer, and that I  recently secured a fantastic contract through the recommendation of my local barista. A friend of his needed a writer, and he thought of me immediately. You’ll never know every connection another person has, so promote what you can do for everyone.

4. Be prepared to prove it. Now that you’ve told people what you’re doing and what your brand is about, you’ve got to back it up with hard evidence. The proof is in your work, and people will ask to see it. Update your website and social media channels constantly.

For example, when you’re trying to enlist the help of a social media strategist and the link to their Twitter account is broken, alarm bells start ringing.

5. Get creative. Prove you stand out from the crowd by promoting yourself in an unusual way. Philippe Dubost is a perfect example. The web product manager transformed his online resume into the format of an Amazon advertisement, with himself as the product. Dubost’s quirky self-promotion tactic caught the attention of the Today Show and he received over 100 job offers as a result.

6. Be generous. The best in a field often shares the spotlight. Promote and encourage others who are doing a good job and offer your help to those who ask for it. Develop a community around your work and give freely, as generosity is the most sincere way to be remembered.

World-renowned celebrity chef Jamie Oliver is known to share his expertise with just about anyone who will listen. This kind of participation within his industry is invaluable to his brand. People are happy to invest in him because he is devoted to them.

Anna James is a journalist based in Sydney, Australia. Within six months, Anna built up her own creative freelance business from scratch and writes for several clients who are leaders in business.


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Public Relations

The Two Words Steve Jobs Hated Most by Kyle Russell

The Two Words Steve Jobs Hated Most

It’s not often that we get to hear new first-hand accounts of what it was like to work at Steve Jobs’ Apple.

When we do get a new chance, there’s always some new reveal about how he shaped the company’s culture.

Take, for instance, this new interview with former Apple VP of Worldwide Marketing Communication Allison Johnson.

From 2005 to 2011, Johnson was one of the few people at Apple to have a direct line of communication with Jobs himself.

According to Johnson, the two most “dreaded, hated” words at Apple under Steve Jobs were “branding” and “marketing.”

“In Steve’s mind,” she recalls, “people associated brands with television advertising and commercials and artificial things. The most important thing was people’s relationship to the product. So any time we said ‘brand’ it was a dirty word.”

On the subject of marketing, Johnson says that “marketing is when you have to sell to somebody. If you aren’t providing value, if you’re not educating them about the product, if you’re not helping them get the most out of the product, you’re selling. And you shouldn’t be in that mode.”

Wait a second. Isn’t marketing what Apple does best? How can the head of worldwide marketing at Apple claims that marketing was a dirty word in the company?

Responding to a similar question from her interviewer, Behance CEO Scott Belskey, Johnson explains that Apple treated its launch campaigns as massive efforts to educate the public about the company’s new products by effectively communicating what made the experience using them so great:

What was important about that is the marketing team was right next to the product development and engineering teams. So we understood deeply what was important about the product, what the team’s motivations were in the product, what they hoped that the product would achieve, what role they wanted it to have in people’s lives. And because we were that close, we were able to translate that very clearly in all of our marketing and communications.


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Public Relations

Five Steps To Creating The Right Career Plan by James Caan

In any walk of life, planning and preparation have been always a better approach than simply crossing your fingers and hoping for the best. When it comes to your career this is even more important, as having a clear strategy and plan of action automatically motivates you. Playing things by ear may work for some people, but a lot of the time it simply leads to a lack of purpose.

Here are some tips for working out the best career plan:

Assess your strengths and weaknesses

Try and take a good look at your personal skill set and qualifications. Then decide what type of work and company is best for you. Surprisingly enough a lot of people tend to drift into jobs and do not really have a career path that is structured around their individual strengths and weaknesses. As well as looking at the type of job, consider the type of company which best suits you. Are you suited to a large corporate firm, or a smaller, more entrepreneurial organization? Do you like to work alone or is being part of a tight-knit team more up your street? These are all hugely important questions and can only be answered when you have analyzed yourself as an individual.

Know the market

When I am investing in a business, I never go into it blindly and the same should apply to anybody looking to move jobs or industries. You should have a good idea of exactly what is required for you to be a success and what the opportunities for progression are. Look at whether there are additional industry qualifications that can help you move up the ladder and what the general salary is for different levels. You don’t want to end up in a situation where a job or industry is not how you expected it to be.

Take some advice

If there’s one thing I could change from when I started my career, it would be to have a mentor from the very beginning. Having someone who can give you informed and impartial advice is a great help. From a career perspective, it makes sense to speak to someone who knows you in a professional sense. They will have a good idea of your abilities and can give you a vital nudge in the right direction.

Set yourself targets and goals

Throughout my career, I have always set myself personal targets. I will sit down at the start of the year and decided where I can improve my performance and look at ways of moving my career and businesses forward. Remember that the most important thing about setting targets is to stick to them. I will always assess whether I have achieved my personal goals and if not, I will look at the reasons why. Personally, I would look to move my career forward every 18 months to two years. This could either be a promotion, new responsibilities or a change of scenery. If your career has not moved forward for a number of years, then you need to ask yourself why that is the case.

A Positive Mental Attitude

Most importantly of all it is vital to maintain a positive attitude at all times. I am not talking about blind optimism, but if you do not have faith in your own abilities, then you stand no chance of convincing other people to place their faith in you. As they say, confidence is king.


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Business · Public Relations

Top Tips For A Powerful Brand by James Caan

One of the most important tools any business can have on its side is a powerful and instantly recognizable brand.

The very best businesses are the ones that send out the message to customers that they are buying into quality. Customers have the ability to emotionally invest in their brands and will return time and again.

Top brands can take years to build, but the rewards for a business will make up for all the effort and hard work.

Here are some tips for building a great brand

Appearances are everything

When I first started out in business I was determined to get an office in one of the best parts of London, as a Mayfair address was great to put on a business card. It meant that it was easier to impress potential clients and people felt that they were dealing with a serious and professional outfit. In reality, I was operating from nothing more than a broom cupboard, as that was all I could afford. But as I arranged for all meetings to take place away from the office, nobody ever knew this.

Quality is King

Customers are becoming better informed and a lot choosier in their habits. They want to know that they are getting value and quality for their hard earned money. In the past it may have been possible to get away with a sub-standard product or service in the short term but it is almost impossible now. The reality is that the best kind of marketing is word of mouth and recommendation. If you provide a top class service then people will know about it and the benefits to your business will be endless. That means that if you want to own the top brand, then you have to have the best product or service.

Find a niche

For small operators it can be tough to break into established market places. If you are a new company going up against the big boys, the best way forward can be to find a niche that no one else is exploiting. Become the best in that particular area, and once you have established a foothold, then you can start to think about expanding your customer base and building an even better brand.

Be creative

New ideas and concepts are like gold dust and it can be tough to come up with a unique brand or concept. The trick is to look out there at the marketplace and see what is on offer. It is far easier to add a new twist to something that already exists. Look at your USP. It could be that you’re faster, cheaper or more efficient than your competitors, or that your customer service is superior. Whatever makes you stand out from the crowd and adds value to your customers is what you must communicate – this will be the foundation of the brand you build.



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