Public Relations · Social Media

9 Free & Low Cost Social Media Measurement Tools for Startups by Barbara Rozgonyi

For startups, as well as established businesses, it makes sense to test out social media measurement tools before investing in expensive metrics you don’t need or use.

To help you make the most of your social media marketing, here’s a list of free and low cost social media measurement tools.

Question for You: What’s Missing? What tools would you add??

Instagram Analytics


Focus in on your Instagram account activity and find out insights like total number of likes received, most liked photos ever, average number of likes and comments per photo, and follower growth chartsAlso shows you the best times to post, top tags and who’s followed, and unfollowed, your Instagram account.

Twitter Analytics, Measurement and Management Tools

Free trial, then $39.99-$149/month

Twitter manager that identifies actions to take, influencers to engage with, who to follow and more.


Free trial, then $13.95-$149/month with an 8% discount for annual payment

SocialBro allows you to monitor up to five accounts with 20,000 contacts for $13.95/month. Features include targeting, engagement, analytics and management. 


Free with pro options at 49 and 99 euros/month

Instantly see top links, top topics and top mentions from your twitter followers or from one of your twitter lists. You can change the timeline from one hour to 24 hours.

Social Media Search and Analysis

Social Mention


A full-featured search tool, Social Mention tracks mentions, sentiment and activity across Facebook, twitter, flickr, YouTube, blogs and the web.

Talkwalker Alerts


Talkwalker Alerts are an easy and free alert service that delivers email updates with the latest relevant mentions on the Web directly to your email box or RSS feed reader. Google Alerts offers a similar service.


Free with a pro option.

Three twitter tools in one, Topsy is a social search engine that searches links, tweets, photos, videos, influencers or everything. You can also take a look at social analytics and social trends.

Social Media Management Dashboards for Reporting, Monitoring and Management


Free for up to 5 profiles, then $8.99/month and up with additional fees for custom reports

Great for managing, monitoring and publishing to LinkedIn, Twitter, Facebook, Foursquare, WordPress, and Google+ Pages, Hootsuite acts as a community dashboard with room for several team contributors. Hootsuite apps allow you to add even more networks and functionality.


Free trial, then $39-$99/month

A Chicago based company, SproutSocial combines monitoring, publishing and reporting in an easy-to-use dashboard.

Barbara Rozgonyi leads CoryWest Media, a women-owned strategic marketing consultancy that attracts attention, builds brands and connects communities with the WIRED system. A founding member of Social Media Club Chicago, Barbara is a keynote speaker, social media LinkedIn trainer, and a business development coach. For more ideas and resources, visit Barbara’s top 50 marketing and PR blog, Connect with Barbara on social media at Although Barbara loves LinkedIn, she doesn’t work for the company. She did create the course “Get Linked Into College Success and Beyond.


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