In building a brand via a website, the content needs to be clear and engaging to the viewers. The first page of a website is the introduction that should be impressionable for the viewers to what to learn more about the company and what it is offering. There needs to be the consistency of content throughout the website. In addition, the content needs to be implemented with the company’s social media platforms. A company’s website should build their brand upon providing compelling information on its services and products they are marketing and promoting. A website is a major advertising venue. In lieu, it is a commercial platform to invite consumers to take a tour of the content of information. To build a website that is impressionable should be easy on the eyes, whereas, the consumers will be interested and eager to learn more upon browsing through the website. The company’s brand message should be short, direct to the point of service and product infomercial. Many companies have a clear brand message but at times their website oversights that message with too much content or not enough content. The #1 tip to build a website that is impressionable is to ensure a website reads and speaks authentically within its content.