Whether you are a small or large business, it is important to get your name into the minds of potential customers. The idea of handling your image and your press can become overwhelming, though. After all, you will want to focus on the parts of your business you enjoy most, especially those creative elements that got you started in the first place. However, you understand that image is everything in business and you need someone to manage it while you work behind the scenes. This is where public relations agencies come into play.
Public relations agencies are companies that deal with media relations and other inquiries into your company. They make sure your company’s reputation is solid and handle anything that comes up with grace and professionalism. A public relations agency is on your side and helps ensure that your business never falls out of favor with the very people that made you a success to begin with.
How it Works
For the vast majority of business entities, bad publicity is a horrible thing. No one wants to do business with or work for a company with a bad reputation, and many people do not even want to have one in their community.
Controlling what is printed and reported about a company can be hard, but it is not impossible. This is why most companies employ a public relations agency to work with print and online media. A good PR agency will also send out their own “good press” by way of the Internet or local newspapers. Ultimately, a good PR agency positively affects a company’s bottom line.
When you delegate public relations responsibilities to a PR agency, you allow your company to focus on the growth and development of your business. Any questions that might arise from customers related to your company can be handled by the PR agency, especially those coming from the media. By funneling customer relations through a PR agency, you can devote more of your time to the core aspects of your company.
PR agencies can also be a great asset when you have a product failure or other misfortune in your company. A good PR agency will step in to smooth over any problem and help rebuild your company’s reputation by minimizing any damage done. They also talk to your customers and help answer questions they might have.
One of the most important parts of their job is creating positive buzz at press conferences and other public settings. PR agencies can also help develop your reputation as a company by planning company events that enhance your business in the eyes of customers.
Needless to say, public relations agencies and their invaluable services do not come cheap. Many agencies work on a fixed fee basis that depends on the services you need them to provide. For full-time employment you might need to pay an annual salary, but you can also call in a public relations agent for temporary work when you need to handle a particularly sticky situation.
Using public relations agencies is simple and can be done at any time. All you need to do is to talk to a PR company and tell them what you need. Depending on your needs, they will either assign you a PR agent or use their entire company’s resources to help you with a current issue.
A PR agency will start off by asking you what you need and how often you want them to step in for you. Based on your needs and budgets, they will develop a plan that best serves you. Once they have been hired, regular meetings and emails are a simple way to keep in touch and manage your relationship together.
Published December 21, 2011