In maintaining a business, social influence is essential, and it’s a prevalent business function to all businesses. It’s imperative for small and large companies to utilize all social mediums to advertise and market their business products and services to reach their target consumers. The social media strategy The PNP Agency™ utilizes to quantify social influence is the following: Facebook, Twitter, Instagram, LinkedIn, and Pinterest. We remain consistent in the conscious message in providing public relations, marketing, communications and behavioral prevention advisement for sports and entertainment professionals. The creativity in demonstrating social presence means building an influential impression about your business and the services. The PNP Agency™ daily implements via all social platforms a strong publicity campaign that provides relevant content in distributing and sharing information about our services. We are unique in being informative, engaging and increasing brand awareness, which has resulted in local and national recognition. Lastly, without a strong social media influence and presence is like having a business without a business plan.