I consider and relate myself as an entrepreneur who utilizes social media to promote, market and advertise my public relations services to professionals in the sports and entertainment industry. Today social media is an essential need in a business’s market strategy campaign. It’s an extreme resource tool to reach a large target market of consumers with one click. My primary social mission is to educate and inform my target market on public relations and the importance to implement into their brand. As a publicist, I have to be able to comprehend what the consumers in the sports and entertainment industry needs are to allied their interests and connect them with public relations. Public relations is all about relationships; however, to develop and gain new relationships is beyond the old traditional way of picking up the phone; it’s now extending to, from and across many social media platforms. If you are in business, social media is a “must have” as part of your daily business operations.