In measuring a client’s experience, is to reach out to and find out what is working and not working in terms of sales metrics. It’s essential for a company to analyze quarterly their client’s experience with their product and services by distributing a client business survey. In developing a client business survey is still the traditional method of reaching out to clients to gain their perspective on your business, and to share their overall experience. Clients are more willing to share their bad experiences and share with over 20 people. It’s best for businesses to immediately act upon a client’s complaint. Today, clients are monopolizing in using social media to vent their lack of customer service. So it’s imperative for businesses to have a quick, prompt marketing strategy in place to execute a response within a timely matter and follow-up. It’s best to address the client’s issue, dissatisfaction, and offer an immediate resolution to diffuse further unpleasant experiences.