My tips that I can offer for becoming the Go-to Expert in the Public Relations industry to always be consistent in the service and information that you provide to your clients. As a publicist, you have to set an example in delivering a quality of service. The means of consistency is a major element in keeping clients coming back for your expertise and services. It gives clients the comfort of knowing when they seek your expertise, they know you will provide informative and accurate details of what they need.
It’s essential to follow suit on the demand of your client’s needs and to ensure their inquiries are met. Many times we get caught up in daily tasks and lose sight of business etiquettes, such as responding to emails and phone calls in a timely manner. However, as a publicist, your performance is expected to be high quality, to instill the importance in giving stellar customer service. In essence, to be successful in any business, you want to be consistent in applying the equivalent business principles that made you well-known and never forget those principles are the same that made you an expert and will continue to keep you as an expert.