- Take the long view – In a fast paced world, it is understandable that so many would want personal success right now, this very minute. But it typically doesn’t work that way. It takes years of networking, developing your talents into skills, some breaks, and tremendous sacrifice that most people will never see. I attended small events and blogged quite a bit to get some traction. But my big break was an interview with U.S. Olympian Apolo Ohno (my first front page Huffington Post article). And paying clients soon followed. It was quite a process to that point, and I am better for going through it.
- Dare to be different – You will hear lots of people tell you that you shouldn’t use more than two hashtags in a social media post, or, that you should never schedule (or automate) posts under any circumstances. For years, I have done just the opposite of that. Hashtags are an important way to communicate your point and reach particular audiences, so yes, sometimes I use three, or even four. And let me say this: scheduling posts from time to time makes sense. Think about it. If money can work for bankers throughout the day, why can’t occasional scheduled posts on Twitter, Google Plus, and, Facebook pages do the same? Social media is international currency. Invest well.
- Help others along the way – Throughout 2009 (my first year in social media), I was assisted by people who were gracious enough to help me understand a particular social network, a new app, or an analytics platform. It really made the difference. So I try to give that back to others whenever I can. As I always say, social media is a bridge, and every retweet, repin, like, and +1 of your work are the bricks that construct the pathway you’re walking on. So when you reach the top, don’t block or close off the entrance for people coming up behind you. Be known for helping others thrive. It’s a good feeling. Besides, you never know where you’ll be tomorrow, and who might be able to help you.
If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.”
Sean Gardner is an international writer, keynote speaker, digital consultant and business creative who splits his time between Washington D.C. and Seattle, WA. He currently conducts workshops and social media training for small business, nonprofits, celebrities and multinational corporations. You can Tweet, Friend or Instagram him, and/or circle him onGoogle Plus.