The #1 marketing mistake is not gaining consumers’ interest. A marketing mistake is not having a brand that is authentic, and the failure to reach its target consumers. In lieu, a marketing campaign can fail due to focus misplaced, incorrect pricing, and not providing product and services as promoted or advertised. A company main marketing campaign must have an objective goal that focuses on the potential consumer’s needs. The essential development of a company’s brand has to be able to connect and attract the right consumers. The marketing campaign needs to have a consistency of informative, engaging, influential and relatable message to consumers, A marketing campaign has to be quarterly monitored, managed and revised to stay allied with consumer’s interests. In essence, the marketing strategy needs to have consumer interchange from direct surveys, and product reviews.