My firm has a client application process. We request clients to submit an application. In addition, answer a 5 questionnaire on the PR services in need. Thereafter, we schedule a 1-hour consultation to discuss the objective goals for the client. During the meeting, we listen and set out to outline a potential PR campaign to grasp an understanding of their needs and the measurement spectrum if our firm can be allied to provide the services requested. Lastly, we have an open dialogue for the client to ask questions. To provide comfort of assurance to hire our firm, we submit creditable analytics of our past clients. After the initial consultation, we discuss if there is a mutual beneficial business alignment for both parties.