- It’s important to know your audience when speaking. In understanding who you are speaking to and with, you will be able to define a comprehension influential impression in communication.
- It’s essential to be authentic in “leading by example.” People are watching you. People do business with people they like. In the interim, you have to always be your best at all times, not only when it is convenient.
- As you build a business, understand, it’s not about you. It’s about the mission to serve your clients.
It’s important to define between soft and hard sell. The hard sell is when you speak and focus on your business. Soft sell is when you speak and focus on the client’s needs.