In doing business, it’s imperative to be mindful on how you set the tone in building a business relationship. When you schedule an appointment to meet with someone, a reminder follow-up 24-48 hours is essential. If for some reason you need to cancel, provide a courtesy call to inform, and offer to reschedule. If you just cancel and do not offer to reschedule, it sends a negative message you are not interested in doing business. In business, customer service will never go away. It’s the main spectrum in building creditability.
Another business protocol, always respond back within 24-48 hours. If you are unable to provide an answer, it’s never okay to just ignore and not follow-up. Always provide reassurance of interest.
My Business Protocol:
1) When I receive an inquiry about my PR services from a prospective client, I offer to set up a consultation. If the prospective client hesitates to set up a consultation, I extend 5 days to decide, thereafter, I expire the offer. I do not believe in wasting nor waiting for a prospective client to get back to me once they made the initial attempt to inquiry about my services. **No Exceptions**
2) If a prospective client cancels and does not extend an offer to reschedule within 24-72 hours, I lose interest. Again, the prospective client have set the tone on how the relationship will begin and end.
3) If I send an inquiry to offer my services to a prospective client, and I don’t receive a response after 2 attempts, I lose interest.
4) When you are conducting a telephone conference, it is rude to take another call. Schedule your telephone conference during a convenient time you will not be interrupted. By placing a prospective client on hold, 1) it’s rude 2) it sends a message to the prospective client they are not a priority. People like to feel as if they are important. So if you remove that feeling, you may have just lost a potential client/business prospect. When someone places me on hold upon a scheduled telephone conference, I simply hang up, and I lose interest.
5) When you are seeking to receive a response via email from a prospective, always set the expectations of a follow-up. When the receiving party as no expectations, they become lax in getting back to you in a timely manner. Again, setting the tone of expectations in business is fundamental. It lets you know who really is interested in doing business with YOU. Remember the movie, “He just not that into you?” The same applies in business.
The bottom-line, everyone’s time is valuable. People make time for what they really want. In addition, you only want to do business with people who want to do business with you. You want to share a respectful, and mutual exchange.
The above aforementioned is based on past experiences and continuous evaluation of what is working and what is not working in my business. I had to set higher standards, and raise the bar of expectations when doing business with or for a prospective.