Business · Public Relations

Why I decided to pursue a Doctorate degree while working in Public Relations

In earning a Doctorate in Business Administration with a concentration in Leadership, I believe it will create bigger and better opportunities for personal and professional growth, self-development and social change. It will enable me to be taken seriously as a stellar publicist who executively “leads by example” in leadership. A doctorate degree demonstrates a scholar level of expertise.  You don’t have to have a degree to work in public relations. However, having a degree does set you apart from the masses of competition. It also secures your expertise with creditability of knowledge in the industry.  There are not many publicists with a doctorate, so I feel the degree will give me a cutting edge to stand apart.  Last, I will be in a lateral position, whereas, no one can dictate or ever tell me I am not qualified to represent in the field of sports and entertainment.


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Business · Consultations · Public Relations

Business Protocol

In doing business, it’s imperative to be mindful of how you set the tone in building a business relationship. When you schedule an appointment to meet with someone, a reminder follow-up 24-48 hours is essential. If for some reason you need to cancel, provide a courtesy call to inform and offer to reschedule. If you just cancel and do not offer to reschedule, it sends a negative message you are not interested in doing business. In business, customer service will never go away. It’s the main spectrum in building creditability.

Another business protocol, always responds back within 24-48 hours. If you are unable to provide an answer, it’s never okay to just ignore and not follow-up. Always provide reassurance of interest.

My Business Protocol:

1) When I receive an inquiry about my PR services from a prospective client, I offer to set up a consultation. If the prospective client hesitates to set up a consultation, I extend 5 days to decide, thereafter, I expire the offer. I do not believe in wasting nor waiting for a prospective client to get back to me once they made the initial attempt to an inquiry about my services. **No Exceptions**

2) If a prospective client cancels and does not extend an offer to reschedule within 24-72 hours, I lose interest. Again, the prospective client has set the tone on how the relationship will begin and end.

3) If I send an inquiry to offer my services to a prospective client, and I don’t receive a response after 2 attempts, I lose interest.

4) When you are conducting a telephone conference, it is rude to take another call. Schedule your telephone conference at a convenient time you will not be interrupted.  By placing a prospective client on hold, 1) it’s rude 2) it sends a message to the prospective client they are not a priority. People like to feel as if they are important. So if you remove that feeling, you may have just lost a potential client/business prospect. When someone places me on hold upon a scheduled telephone conference, I simply hang up, and I lose interest.

5) When you are seeking to receive a response via email from a prospective, always set the expectations of a follow-up. When the receiving party with no expectations, they become lax in getting back to you in a timely manner. Again, setting the tone for expectations in business is fundamental. It lets you know who really is interested in doing business with YOU. Remember the movie,  “He just not that into you?”  The same applies to business.

He's Just Not That Into You (2009) Poster

The bottom-line, everyone’s time is valuable. People make time for what they really want. In addition, you only want to do business with people who want to do business with you. You want to share a respectful, and mutual exchange.

The above aforementioned is based on past experiences and continuous evaluation of what is working and what is not working in my business.  I had to set higher standards and raise the bar of expectations when doing business with or for a perspective.


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Business · Public Relations

What are the 3 most important factors you took into account when creating your brand image?

As a publicist who works for many NFL Players. I consult each player about the creative process in a brand image. Again, I like to keep my advice simple. In building a public image, 1) it’s always best to be transparent. Your brand is a walking billboard. 2) You want your target audience to be engaged, influenced and be appealing to your brand. 3) Lastly, a brand image should visually convey a vision, mission, and message.


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Business · Public Relations

What advice would you give to someone beginning a PR Firm?

I get asked this question a lot. So I want to keep my advice simple.

You never want to start big or large. To begin, it’s best to start small and grow. You want to understand the fulfillment process and requirements to sustain your business.  Keep your business overhead as low as possible, and don’t lose the focus on the upside down of your business model from a cash flow perspective. In the beginning, your expenses will be crucial. It takes approximately 2-5 years of success. In between the 2-5 years, you will experience some down spirals and failures. Do not get discouraged. Ensure throughout, prompt, attentive customer service to your clients. You don’t want your reputation for your firm to receive negative reviews or attention.

A few tips:

1.) Manage your expectations. Success happens in the long term.

2.) Start working out a marketing budget now.

3.) Start building targeted social funnels and an email list.

4.) Be as active as possible in your industry, build creditability.

5.) Get in touch with thought leaders inside your niche.


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