As a publicist who works for many NFL Players. I consult each player about the creative process in a brand image. Again, I like to keep my advice simple. In building a public image, 1) it’s always best to be transparent. Your brand is a walking billboard. 2) You want your target audience to be engaged, influenced and be appealing to your brand. 3) Lastly, a brand image should visually convey a vision, mission, and message.