Public Relations

Public Relations Tip

When you respond to rumors or allegations, you are adding fuel to the rumors and allegations. You must remove your emotions. It’s wise to remain quiet and not engage into the spectrum of rumors/allegations. By doing so, you defuse further explanation. In the interim, you don’t discuss your personal business. When you do, you open the gates of continuous hate, bias judgments, opinions & mere perceptions. It’s classier to stay quiet. Never respond to anyone that is not contributing a positive impact to your brand. Only you control your brand. In not doing so in a productive manner, it can be destroyed. Remember, it takes years to build a brand, a second to destroy.


Career Passion vs. Just Working

I appreciate people’s advice when it comes to my career. Today, while networking at the Small Business Expo, two people suggested I should think about utilizing my public relations services into the healthcare or political sectors. Immediately, this places me in an uncomfortable stance of confusion. Why are they making this suggestion? Did they not comprehend my 30-second elevator pitch? “Hi, my name is Parisnicole Payton. I am a public relations strategist who helps sports and entertainment professionals, small businesses and non-profit organizations that struggle with creating a customized public relations plan of action for brand awareness and national exposure.”

To suggest I should expand my public relations services into other industries goes against my advocacy and passion I have for working in the sports and entertainment industry. Public Relations is a passion driven profession. To be productive, effective and successful, you must have a passion for the industry you serve. I get why many may feel I am of a great asset in the other industries, but to place limitations on my industry choice tells me many do not know what Public Relations entails. When I introduce myself, I convey a compelling message with passion about working with athletes. In addition, I do offer my services to small businesses and nonprofit organizations that have an align interest to partner with public figures in the sports and entertainment industry.

In your industry choice, you will encounter challenges; however, never persuade someone to do other than what they desire to do and the field they want to serve. In 2015, I was working as an independent career contractor at a consulting management firm. I can recall counseling a with a woman laid off after 15 years of services working at a law firm. Prior to that, she was an administrative assistant for the Philadelphia School District. She enjoyed being an administrative assistant and working in the school district. Her career took a derail when she was laid off. Thereafter, she found herself working at a law firm. At this point, she has encountered two laid offs. She was at a crossroad and had no interest in working in the law industry. The career consultants helping her only offered the career advice for her to continue seeking employment within the law industry. She was clear on having no interest working for another law firm or the law industry. Although she spent 15 years at a law firm, she did not enjoy. Over time, she became upset, frustrated and depressed. She felt no one was listening to her. I decided to listen. During our career sessions, I understood her passion was administration, and she enjoyed and had the passion for the school system. I worked with her for two days on her cover letter and resume. We discussed her career options to seek employment opportunities in working for the high schools and universities. We tailored her cover letter to demonstrate an interest in returning to working in the academic field. After a month of several interviews, she secured an Executive Administrative position at Temple University. She was extremely happy.

My point, never try to deter someone from following their passion in working in their industry.

“A job pays the bills. A career feeds the soul.”


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After attending the Mega Speaker Conference with TJ Foxx (Disclaimer – This is not to promote or endorse JT Foxx), I was extremely overwhelmed. During the full-day conference, I learned so much! I never think I know it all. I am always humble to learn more. Well, I got more than what I expected out of TJ Foxx. This guy was overly confident in his position as the #1 public speaker in the world alongside Tony Robbins. Throughout the conference, I was a little taken back by many of his comments, and bragging about all of his value, successes, and relationship with celebrities he does business with. His presentation had you on a live roller coaster ride! After the fun filled conference; I joined a few attendees for dinner. We all agreed, JT Foxx had the right to be as proud about of his accomplishments, achievements, and accolades. For years, he put in the work! His

Some people may have been offended. On Google, there are negative reviews of the conference and about JT Foxx. You know, he was spot on! I could not help to be so engaged by his cockiness. I could not take away from the fact he spent eight hours in giving VALUABLE information about the business of public speaking, branding, and marketing. In addition, throughout the conference, he kept saying, “write this down.” And he watched to see who was writing down what he was sharing. One of the attendees was a 14-year-old male with his mother. JT Foxx asked him, why was he not writing anything down? His mother speaks, I am taking notes for him. JT Foxx said, “If your son missed school to be here, he should be writing down his own notes. No disrespect to you, your son needs to retain all this information for himself.” Another WOW moment. Again, he was right!

JT Foxx shared if you are giving a presentation, and folks are not writing down what you are sharing, then that person is not serious about retaining the information that is given. JT Foxx knew the information he was sharing was extremely valuable, so he placed the accountability on his audience. He did not care what anyone in the audience thought. He knew his VALUE! Take it or leave it.

To see all this live was magnificent!

Let me tell you why I am sharing this. I have accomplished so many things and have endured many successes in my career as a publicist. I have worked with many celebrities and athletes as well. My work speaks for itself. Over time, I have scaled down my value to appease others who were in no position to retain my services. Honestly, many should have never been given the privilege or honor to work with me. However, I was raised to always be and stay humble in the midst of your personal and professional journey. You know what? Humbleness was not paying the bills. People take advantage of humbleness. People take advantage of only receiving and never giving. People gained their own agenda in their ROI on my humbleness, as I walked away with ZERO.

Over the years, I consult with my attorney, business mentor and spiritual advisor as to why I was not much further in my career that I should be. Over time, they ensured me; I was doing all the right things. I kept second guessing myself. On a high, self-doubt kicked in. I would think, I need to change this, change that, scale this down, do this, blah, blah, blah, in hopes to gain more clients and sustain and increase revenue. I made sure I only surrounded myself with the best.

Again, something was still not right. I kept hitting a brick wall.

“You don’t live once. You live every day. You die once.” – JT Foxx

As I am writing this post, I received an email from a potential client informing me that right now she cannot afford my discount March rate.  The remaining fact is, she can’t afford me at all and she is not serious nor ready to evaluate her brand. So, she wasted her time, more importantly, she wasted my time.

“Don’t trade time for money.” – JT Foxx

In going forward, I excited to apply the business fundamentals and adopt the cockiness characteristic from JT Foxx. After attending two events, I have more clarity to better align and position my business model. I am more fired up than ever! First thing first, in order of business, I will no longer discount my services, nor give away freely my intellectual property. Lastly, my cockiness swag and prices have increased.

“Protect your brand” – JT Foxx


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Public Relations

How to Hire a Publicist or Public Relations Firm

Last week on Instagram, I responded to someone on a Public Relations associates page a sharing their bad experience in hiring a publicist on several occasions.

Many times I have received several complaints such as the post about many people retaining a publicist or firm, to then feel as though they have not received any ROI nor the publicist or firm failed to deliver on the services rendered. My advice, during an initial consultation, 1) Make sure you know what #PublicRelations entails and the budget you need to retain. 2) You need to have a checklist on why you are retaining the services of #PublicRelations. 3) Ask, ask and ask questions, not only on what they know; also on the work they have accomplished. Request a portfolio, resume, current 1-3 Letters of Recommendations. 4) Ensure there is a contractual agreement outlining all terms and conditions of services. 5) You must be held accountable for your due diligence. You are investing in your brand. I must reiterate, #PublicRelations is not a product, it’s a process. A clear compelling #PublicRelations campaign takes 3-6 months to gain results. #SocialMedia along is not the foundation spectrum of means to base an executive decision on hiring a publicist or firm. I took the person’s post very seriously because I pride myself to uphold to all business standards to maintain the solidarity integrity of #PublicRelations.


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