When you respond to rumors or allegations, you are adding fuel to the rumors and allegations. You must remove your emotions. It’s wise to remain quiet and not engage into the spectrum of rumors/allegations. By doing so, you defuse further explanation. In the interim, you don’t discuss your personal business. When you do, you open the gates of continuous hate, bias judgments, opinions & mere perceptions. It’s classier to stay quiet. Never respond to anyone that is not contributing a positive impact to your brand. Only you control your brand. In not doing so in a productive manner, it can be destroyed. Remember, it takes years to build a brand, a second to destroy.