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In pursuing higher education has saved my life.

Do you know why a lot of people do not pursue higher education?

Because they do not feel they are smart enough.

Well, let me tell you something. I had the worst SAT scores in high school. I hated mathematics and chemistry! I skated by in both classes. While attending Community College of Philadelphia, it took me 7 years to complete a 2-year Associates Degree because I could not pass English 098 & 099 – I had to repeat 3x and repeated English 100 2x!! It took for an African American professor to pull me aside to give me some pep talk! In addition, let me be honest. I was fearful. I was being a lazy, procrastinating and chasing a dream. In going to school was the last thing on my mind. However, my goal was to only complete an Associate, thereafter, I was over and done with school. In my mind, going to school takes too long and I got things to do and school was holding me back! However, God had other plans for me. My life crisis moment came at the age 34. I looked back and realized I had nothing to show for of my 34 years. That was a hard pill to swallow. I realized I had a purpose. I was good enough. I was smart enough. I looked around my family, and most had Bachelors, Masters, and PhD. Yes, I come from a well diverse, educated family. So, I decided to complete a Bachelors degree. Suddenly, something came over me. I was more eager to complete something I’ve started. I wanted to ensure my legacy was about persistence and prosperity and with that came an increase in self-love, faith, and determination. In 2004, I put a 5-year plan together, and I prayed on it, over it and beyond it. I completed the plan in 4.5 years – I received an Associate in ’07 and a Bachelors in ’08. It was never my plan, but soon after, I completed two Master degrees. In between, completed several professional certificates. I just kept going! Now, at the end of the road in completing a Doctorate (PhD). Trust me, it is NOT EASY!! If you ever asked me did I ever think I would be where I am now, I would strongly answer NO! There were so many self-doubts, but I got out of my own way and I listened to what GOD had planned for me.

To open myself up, let me be very candid – HIGHER EDUCATION SAVED MY LIFE! Hmm, maybe one day, I will write a book to explain at a later date. Yes, education made me a better person. When I happened to look back at my personal and professional journey – I would not change anything – okay, I would have done things a little sooner. But you get the point. It’s never too late!

So, my message is to encourage anyone out there not to allow fear, self-doubt, or life gets in your way in pursuing education. If you have children, a growing family – that is, even more, the reason to be more motivated to pursue higher education, so you can be a better you and lead by example.

My opinion, education is for everyone. No one is exempt from pursuing an education. You must be willing to invest in yourself. There is no excuse NOT to pursue education. The journey to pursue is temporary; the outcome in completing is permanent. Education guarantees POWER on so many levels!! You do have to put in the time, work and due diligence. I promise you, at the end, it will be all worth it!

I just wanted to share.

Parisnicole Payton is a communications executive, publicist, marketer and business manager. She helps sports and entertainment public figures; small businesses and nonprofits create a customized public relations “plan of action” for brand awareness and national exposure.

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When is the best time to Pitch?

I believe there is a strategy to pitching. You have to know the target market in which you are pitching. Every media outlet does not have the same deadline. For example, HARO (Help A Report Out) is a major pitching inquiry pool for all national journalist, tv producers, authors, bloggers and editors of national publications such as Huffington Post seeking interesting stories. They place an inquiry and have a deadline to close out the inquiry. Once you have solidified a relationship with a journalist, tv producer, author, blogger and editors, the best time to pitch is on a Sunday. Sunday can be the best time to pitch; whereas, it is the start of a new week. Most likely, your email (you will send around 3 AM hour) will be seen first thing Monday morning. So happy pitching!