Public Relations

Public Relations & Marketing: Love & Hate Relationship

Public Relations and Marketing are both needed. However, the primary business decision can be based upon which one to use first on building a company’s brand. Marketing is essential fundamental to use for driving sales forces; while, Public Relations supports the sales force messaging by developing an “action plan” campaign that is influential to reach its consumers. In the interim, public relations and marketing tools are not necessarily need at the same time; but do serve a purpose in conveying a compelling product/service messaging. There is no doubt, both aligned to support each other to create and bring to market a product/service that consumers will buy.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

 

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Public Relations

The Scope Definition of Public Relations

Public Relations is the essential management administration that is built upon public pursuance, interest and executes an action to earn a target audience’s interest and acceptance. Public Relations is the ultimate spectrum and vessel to build upon recognition of a company’s products and services.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

Creditability is what drives Public Relations

The element of Public Relations is boosting creditability. In building creditability, public relations aligned with the following:

  • Solid Business Relationships
  • Clear Messaging
  • Brand Influencing
  • Consumer’s Interest
  • Public Persuade  

In all essence, public relations generate creditability to building upon positive publicity and enhance reputation

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

Is Public Relations Messy?

In not developing a compelling public relations campaign, a brand’s image and message can become confusing and lost amongst its competitors. Public Relations is an act of persuading many important influencers that your business, its products or services are worth considering. There are many factors needed to avoid a messy public relations campaign is the following:

  • Know your competition
  • Know your industry
  • Know your business, brand, image and product/services context
  • Know your target consumers
  • Know your consumer’s interest

Understand your consumers wants and needs and why your product/service is a crucial business necessity.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

Why you NEED Public Relations for your Business

When trying to decide if Public Relations is an operating spectrum for your business, public relations is the least understood of all marketing tools. The element factor of public relations reflects on knowing and understanding a specific target audience and fluence them. What makes public relations so difficult for many businesses are the lack of operations and administrative fuel is taken to build upon an impressive and favorable public relations campaign. So, due to lack of comprehension, many businesses do not invest in hiring public relations professional or firm.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

What is Public Relations?

Many do know how Public Relations works. So, let me explain. The primary aim of public relations is to create the best image of a company, to gain and hold onto the interest of others. The success of this field relies heavily on the knowledge of their customers: what they want, what they need, and what other factors influence their decisions. I have been a public relations professional for years and I pride my business ethics and standards to primarily work in publicity, upholding the best image for my clients. This often involves creating press releases and reaching out to different media outlets. Public relations is a diverse and challenging career, which can lead to multiple opportunities in many industries. Daily, I focus on developing communication skills and managing conflicts.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.