In not developing a compelling public relations campaign, a brand’s image and message can become confusing and lost amongst its competitors. Public Relations is an act of persuading many important influencers that your business, its products or services are worth considering. There are many factors needed to avoid a messy public relations campaign is the following:
- Know your competition
- Know your industry
- Know your business, brand, image and product/services context
- Know your target consumers
- Know your consumer’s interest
Understand your consumers wants and needs and why your product/service is a crucial business necessity.
Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.