Public Relations and Marketing are both needed. However, the primary business decision can be based upon which one to use first on building a company’s brand. Marketing is essential fundamental to use for driving sales forces; while, Public Relations supports the sales force messaging by developing an “action plan” campaign that is influential to reach its consumers. In the interim, public relations and marketing tools are not necessarily need at the same time; but do serve a purpose in conveying a compelling product/service messaging. There is no doubt, both aligned to support each other to create and bring to market a product/service that consumers will buy.
Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.