Many do know how Public Relations works. So, let me explain. The primary aim of public relations is to create the best image of a company, to gain and hold onto the interest of others. The success of this field relies heavily on the knowledge of their customers: what they want, what they need, and what other factors influence their decisions. I have been a public relations professional for years and I pride my business ethics and standards to primarily work in publicity, upholding the best image for my clients. This often involves creating press releases and reaching out to different media outlets. Public relations is a diverse and challenging career, which can lead to multiple opportunities in many industries. Daily, I focus on developing communication skills and managing conflicts.
Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.