When trying to decide if Public Relations is an operating spectrum for your business, public relations is the least understood of all marketing tools. The element factor of public relations reflects on knowing and understanding a specific target audience and fluence them. What makes public relations so difficult for many businesses are the lack of operations and administrative fuel is taken to build upon an impressive and favorable public relations campaign. So, due to lack of comprehension, many businesses do not invest in hiring public relations professional or firm.
Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.