Public Relations

Public Relations & Marketing: Love & Hate Relationship

Public Relations and Marketing are both needed. However, the primary business decision can be based upon which one to use first on building a company’s brand. Marketing is essential fundamental to use for driving sales forces; while, Public Relations supports the sales force messaging by developing an “action plan” campaign that is influential to reach its consumers. In the interim, public relations and marketing tools are not necessarily need at the same time; but do serve a purpose in conveying a compelling product/service messaging. There is no doubt, both aligned to support each other to create and bring to market a product/service that consumers will buy.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

 

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Public Relations

The Scope Definition of Public Relations

Public Relations is the essential management administration that is built upon public pursuance, interest and executes an action to earn a target audience’s interest and acceptance. Public Relations is the ultimate spectrum and vessel to build upon recognition of a company’s products and services.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

Creditability is what drives Public Relations

The element of Public Relations is boosting creditability. In building creditability, public relations aligned with the following:

  • Solid Business Relationships
  • Clear Messaging
  • Brand Influencing
  • Consumer’s Interest
  • Public Persuade  

In all essence, public relations generate creditability to building upon positive publicity and enhance reputation

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

Is Public Relations Messy?

In not developing a compelling public relations campaign, a brand’s image and message can become confusing and lost amongst its competitors. Public Relations is an act of persuading many important influencers that your business, its products or services are worth considering. There are many factors needed to avoid a messy public relations campaign is the following:

  • Know your competition
  • Know your industry
  • Know your business, brand, image and product/services context
  • Know your target consumers
  • Know your consumer’s interest

Understand your consumers wants and needs and why your product/service is a crucial business necessity.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

Why you NEED Public Relations for your Business

When trying to decide if Public Relations is an operating spectrum for your business, public relations is the least understood of all marketing tools. The element factor of public relations reflects on knowing and understanding a specific target audience and fluence them. What makes public relations so difficult for many businesses are the lack of operations and administrative fuel is taken to build upon an impressive and favorable public relations campaign. So, due to lack of comprehension, many businesses do not invest in hiring public relations professional or firm.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

What is Public Relations?

Many do know how Public Relations works. So, let me explain. The primary aim of public relations is to create the best image of a company, to gain and hold onto the interest of others. The success of this field relies heavily on the knowledge of their customers: what they want, what they need, and what other factors influence their decisions. I have been a public relations professional for years and I pride my business ethics and standards to primarily work in publicity, upholding the best image for my clients. This often involves creating press releases and reaching out to different media outlets. Public relations is a diverse and challenging career, which can lead to multiple opportunities in many industries. Daily, I focus on developing communication skills and managing conflicts.

Parisnicole Payton is a communications executive, publicist, business and marketing strategist. She helps sports and entertainment public figures; small businesses and nonprofits create customized public relations “plan of action” for brand awareness and national exposure.

Business · Public Relations

PR Email Response to a Prospective Client who states they are “leery” to pay for a consultation to inquiry PR services.

The prospective client will remain nameless….

Dear Prospective Client:

I understand and respect your concerns.

However, I can’t be at fault for another publicist(s) lack of ethical business practices and work ethic.

I handle my public relations business in the utmost integrity and professionalism; whereas, I never promise nor guarantee, but always over deliver (proven track record).

The introductory consultation is a preliminary means of getting to know each other with a discussion on how I can be of assistance and benefit your public relations needs.

I do not speak with anyone without an introductory consultation (fee goes toward the initial signing of a contract). 

The consultation is also a means of the process of selection. I do not choose to represent all who inquiry my services. I will and do offer other resources and referrals if applicable.

The consultation is a set forth practice to ensure confidentiality, comprehension, time and due diligence is not wasted on both parties. The consultation is merely your business investment to explore and seek a reputable, credible publicist, in which you shall receive ROI. In the interim, for me to ensure I am not giving away my intellectual property to a prospective client who is only seeking to receive information without investing (getting something for nothing).

I stand firm on not providing any FREE consultation(s) due to my education (Doctorate, 2018), 25+ years of experience, scholar skill sets, and blessed to have worked with and for A-list clients in the sports and entertainment industry, politics, small businesses, and nonprofits.

My reputation is unmatched, unparalleled and supreme.

Therefore, I can only wish you the best in your efforts to find and hire a publicist and/or firm who will suit your business needs.

Thank you.

Respectfully,

The PNP Agency

Parisnicole Payton is a communications executive, publicist, marketer and business manager. She helps sports and entertainment public figures; small businesses and nonprofits create a customized public relations “plan of action” for brand awareness and national exposure.

Public Relations

When is the best time to Pitch?

I believe there is a strategy to pitching. You have to know the target market in which you are pitching. Every media outlet does not have the same deadline. For example, HARO (Help A Report Out) is a major pitching inquiry pool for all national journalist, tv producers, authors, bloggers and editors of national publications such as Huffington Post seeking interesting stories. They place an inquiry and have a deadline to close out the inquiry. Once you have solidified a relationship with a journalist, tv producer, author, blogger and editors, the best time to pitch is on a Sunday. Sunday can be the best time to pitch; whereas, it is the start of a new week. Most likely, your email (you will send around 3 AM hour) will be seen first thing Monday morning. So happy pitching!

Public Relations

Public Relations Tip

When you respond to rumors or allegations, you are adding fuel to the rumors and allegations. You must remove your emotions. It’s wise to remain quiet and not engage into the spectrum of rumors/allegations. By doing so, you defuse further explanation. In the interim, you don’t discuss your personal business. When you do, you open the gates of continuous hate, bias judgments, opinions & mere perceptions. It’s classier to stay quiet. Never respond to anyone that is not contributing a positive impact to your brand. Only you control your brand. In not doing so in a productive manner, it can be destroyed. Remember, it takes years to build a brand, a second to destroy.