I believe there is a strategy to pitching. You have to know the target market in which you are pitching. Every media outlet does not have the same deadline. For example, HARO (Help A Report Out) is a major pitching inquiry pool for all national journalist, tv producers, authors, bloggers and editors of national publications such as Huffington Post seeking interesting stories. They place an inquiry and have a deadline to close out the inquiry. Once you have solidified a relationship with a journalist, tv producer, author, blogger and editors, the best time to pitch is on a Sunday. Sunday can be the best time to pitch; whereas, it is the start of a new week. Most likely, your email (you will send around 3 AM hour) will be seen first thing Monday morning. So happy pitching!
In business, you need to take the emotions out of the spectrum. Your services are about the client. If you only focus on your own gratification, then your are not in business for your clients, you are in business to only appease yourself. Guess what? It’s not about you!
When you respond to rumors or allegations, you are adding fuel to the rumors and allegations. You must remove your emotions. It’s wise to remain quiet and not engage into the spectrum of rumors/allegations. By doing so, you defuse further explanation. In the interim, you don’t discuss your personal business. When you do, you open the gates of continuous hate, bias judgments, opinions & mere perceptions. It’s classier to stay quiet. Never respond to anyone that is not contributing a positive impact to your brand. Only you control your brand. In not doing so in a productive manner, it can be destroyed. Remember, it takes years to build a brand, a second to destroy.
Every rumor or allegation does not require a response. It’s best to not add fuel to the masses of destruction. If you do respond, ensure to strategically do so with the intent to be informative, positive and influential. To respond defensively increases the spectrum of the rumors/allegations to be perceived as truth. #ControlYourBrand
There are only a few perks in working as a #PublicRelations professional. The career gratification comes from watching the development of our clients’ brand expand upon our creative flow of strategic “plan of action.” #RosesAndThornsOfPR
If you are in the #PublicRelations industry for the glitz and glamour, your career will be short term. The #PublicRelations industry is not thrived on the glitz and glamour, it’s thrived on the passion and advocacy to serve. In serving, is where success will be long-term. #RosesAndThornsOfPR
Make sure you can stand firm for your clients through the good, the bad and the ugly. In the interim, make sure you clients can reciprocate the same. #RosesAndThornsOfPR
You must understand, every client will not get that Public Relations is not a product, it’s a process. You must engage the client to understand the rendered services within the process. #RosesAndThornsOfPR
Last week on Instagram, I responded to someone on a Public Relations associates page a sharing their bad experience in hiring a publicist on several occasions.
Many times I have received several complaints such as the post about many people retaining a publicist or firm, to then feel as though they have not received any ROI nor the publicist or firm failed to deliver on the services rendered. My advice, during an initial consultation, 1) Make sure you know what #PublicRelations entails and the budget you need to retain. 2) You need to have a checklist on why you are retaining the services of #PublicRelations. 3) Ask, ask and ask questions, not only on what they know; also on the work they have accomplished. Request a portfolio, resume, current 1-3 Letters of Recommendations. 4) Ensure there is a contractual agreement outlining all terms and conditions of services. 5) You must be held accountable for your due diligence. You are investing in your brand. I must reiterate, #PublicRelations is not a product, it’s a process. A clear compelling #PublicRelations campaign takes 3-6 months to gain results. #SocialMedia along is not the foundation spectrum of means to base an executive decision on hiring a publicist or firm. I took the person’s post very seriously because I pride myself to uphold to all business standards to maintain the solidarity integrity of #PublicRelations.
When you are inquiring to retain the services of a publicist or firm, always be prepared and do your own due diligence. In determining the need for publicity, which all businesses do need, determine your niche, target market, and outline advertising, marketing, branding and promotion options. Request an initial consultation to ask the hard questions and to find a mutual alignment of partnership with your publicist/firm. You both will be collaborating daily, weekly, monthly and quarterly on the “plan of action” of the public relations campaign, which takes approximately 3-6 months to gain ROI. Remember, Public Relations is not a product; it is a process.