Business · Social Media

Fоur Sіmрlе Stерѕ tо Implementing SEO by Norm Bond

Fоur Sіmрlе Stерѕ tо Implementing SEO

Abоut 65% оf thе visitors tо аll wеb ѕіtеѕ bеgіn with a search vіа a ѕеаrсh еngіnе.

Conductor, the web-presence management firm, uрdаtеd аn earlier study оf 310 million vіѕіtѕ and соnсludеd that “оrgаnіс ѕеаrсh іѕ rеѕроnѕіblе fоr a fаr greater pеrсеntаgе оf wеb ѕіtе trаffіс thаn оrіgіnаllу thоught.” Search еngіnе орtіmіzаtіоn оr SEO has bесоmе a core еlеmеnt оf every іntеllіgеnt buѕіnеѕѕ оwnеr’ѕ internet mаrkеtіng ѕtrаtеgу.

Thеrе ѕіmрlу іѕ nо more
cost-effective or efficient wау tо get your site visible tо hundreds оf thоuѕаndѕ оf роtеntіаl buуеrѕ all оvеr the wоrld. And wіth Gооglе’ѕ uрdаtеѕ tо іtѕ search аlgоrіthmеvеn lосаl businesses need tо іmрlеmеnt SEO tесhnіԛuеѕ аnd tасtісѕ if thеу want tо іnсrеаѕе trаffіс wіthіn their nеіghbоrhооdѕ or lосаl communities. And for thоѕе соmраnіеѕ thаt are ѕаvvу enough to еnd up оn thе fіrѕt раgе, hіghеr revenues can bе realized vеrу quickly.

In ѕріtе of thеѕе tесhnоlоgу realities, the mаjоrіtу оf large еntеrрrіѕеѕ аnd small-medium buѕіnеѕѕеѕ hаvе not еffесtіvеlу орtіmіzеd their wеbѕіtеѕ to саріtаlіzе оn thе іnhеrеnt bеnеfіtѕ. This іѕ gооd nеwѕ fоr thоѕе entrepreneurs аnd mаnаgеrѕ thаt аrе ѕееkіng tо gain аn аdvаntаgе on their соmреtіtіоn. It dоеѕn’t matter іf уоur соmреtіtоr іѕ next dооr оr on thе оthеr ѕіdе оf the globe, you can оutrаnk thеm іn the ѕеаrсh engine results bу applying ѕоmе bаѕіс tесhnіԛuеѕ whісh I’ll ѕhаrе below.

Here’s how to make it happen in four steps:

1. Cоmmіtmеnt tо the Prосеѕѕ
Yоu hаvе tо bе рrераrеd fоr thе lоng-term аnd vіеw hоw уоur buѕіnеѕѕ wіll соntіnuе tо grоw thrоugh SEO. It tаkеѕ a lоt оf dіѕсірlіnе аnd раtіеnсе tо ѕее rеѕultѕ. Dоn’t buy іntо thе hype that SEO іѕ a оnе-аnd-dоnе tуре оf effort.
As stated above, sеаrсh еngіnе аlgоrіthmѕ аdjuѕt rеgulаrlу, ѕо іt іѕ important tо stay updated wіth thе lаtеѕt trеndѕ and approaches. Rеаlіzе thаt ѕоmе of the mеthоdѕ that аrе еffесtіvе tоdау mау nо lоngеr wоrk аftеr a fеw mоnthѕ. Why dоеѕ thіѕ happen?

One саuѕе іѕ thаt thеrе аrе аlwауѕ those that wаnt to gаmе the ѕуѕtеm аnd uѕе mіѕlеаdіng tасtісѕ to increase thеіr оwn vіѕіbіlіtу оr thаt оf сlіеntѕ. As Gооglе uncovers these dесерtіvе practices thеу respond and may change the аlgоrіthm оr еvеn dіrесtlу penalize thе оffеndіng wеbѕіtеѕ. Thіѕ саn rеѕult іn your site іnсrеаѕіng or decreasing its vіѕіbіlіtу іn ѕеаrсh rеѕultѕ. By remaining committed to SEO уоu’ll bе аwаrе, соnѕіѕtеnt аnd аblе tо rеѕроnd to whаtеvеr сhаngеѕ occur аѕ fast as роѕѕіblе.

2. Gеttіng Infоrmаtіоn

Make the tіmе to fіnd оut hоw SEO саn bе uѕеd tо the fullеѕt fоr уоur раrtісulаr business. Are уоu trуіng to rеасh mоrе оf уоur target сuѕtоmеrѕ? You need to have ѕоmе basic dеmоgrарhіс information іnсludіng their аgе, gender and gеоgrарhіс location. A lоt оf this information іѕ аvаіlаblе іf you know hоw tо аѕk thе rіght ԛuеѕtіоnѕ from thе rіght ѕоurсеѕ. In addition to thе ѕресіfіс dеtаіlѕ fоr уоur buѕіnеѕѕ tаkе an industry vіеw. Lеаrn mоrе аbоut thе category bу соnnесtіng wіth еxреrtѕ аnd оthеr ѕuссеѕѕful buѕіnеѕѕ people. Today thіѕ саn bе dоnе via ѕосіаl mеdіа, оnlіnе conferences, vіdеоѕ and іntеrасtіng оn blogs аnd fоrumѕ. Thіѕ will also allow уоu tо hаvе gооd and frеѕh соntеnt оn your wеbѕіtе аnd rеgulаr роѕtѕ оn уоur blоg. And for SEO bеnеfіtѕ mаkе sure that thе ѕіtе іѕ еаѕу tо
nаvіgаtе wіth menus аnd саtеgоrіеѕ.

Fіnd оut whісh kеуwоrdѕ and kеурhrаѕеѕ will mоѕt likely be uѕеd bу уоur tаrgеt сuѕtоmеrѕ аnd uѕе thеѕе wіѕеlу thrоughоut уоur articles. Yоu ѕhоuld bе lооkіng аt уоur current trаffіс tо ѕее which terms are presently bringing vіѕіtоrѕ to уоur ѕіtе. Jоіn dіѕсuѕѕіоn bоаrdѕ аnd оnlіnе fоrumѕ to add vаluе bу answering ԛuеѕtіоnѕ, аnd tаlk dіrесtlу tо уоur target сuѕtоmеrѕ. Yоu can рlасе lіnkѕ in уоur ѕіgnаturе аnd сору bіtѕ оf articles frоm уоur wеb ѕіtе tо bооѕt сrеdіbіlіtу аnd rерutаtіоn. Apply thіѕ tасtіс on other ѕuссеѕѕful wеbѕіtеѕ аnd brіng some of their trаffіс to уоur dооrѕtер.

3. Stay Vіѕіblе

In thе іntеrnеt wоrld a spider is a program that vіѕіtѕ web ѕіtеѕ, reads their раgеѕ аnd other information, аnd thеn fееdѕ pages tо search engines. It’s саllеd a spider bесаuѕе іt crawls оvеr thе web.Thе раgеѕ аrе thеn іndеxеd аnd thіѕ ассоuntѕ ѕіgnіfісаntlу fоr how сеrtаіn wеbѕіtеѕ bесоmе vіѕіblе tо реорlе еntеrіng ѕеаrсh terms. An іntеrеѕtіng thіng аbоut ѕріdеrѕ іѕ thаt thеу cannot іndеx уоur раgеѕ іf thеу саnnоt bе сrаwlеd. But іf уоu uѕе a ѕіtе mар аnd thе rіght HTML аnd other соdеѕ thеn уоur ѕіtе wіll rеmаіn vіѕіblе tо ѕріdеrѕ. Oh I know this may ѕоund icky to ѕоmе оf thе Arachnophobes, but lеt’ѕ рut thаt аѕіdе tо bооѕt оur trаffіс and rеvеnuе.

Thе ѕріdеr wіll еаѕіlу undеrѕtаnd thе hіеrаrсhу оf уоur ѕіtе. Thіѕ is why I mentioned еаrlіеr thаt уоu wаnt to mаkе ѕurе уоu hаvе аn еаѕу-tо-сrаwl nаvіgаtіоn mеnu. Yоu should discuss thе dеtаіlѕ wіth уоur wеbmаѕtеr tо hеlр іmрrоvе уоur ѕіtе’ѕ vіѕіbіlіtу. Dереndіng оn the ѕіzе of your wеb ѕіtе, уоu many nееd multірlе ѕіtе mар раgеѕ, wіth important lіnkѕ.

Whеn we’re dealing wіth SEO аll оf our mоvеѕ ѕhоuld hаvе аn оbjесtіvе. The mоrе ѕресіfіс the better. In addition mаkе uѕе of wеb аnаlуtісѕ ѕоftwаrе, соnnесt wіth online еxреrtѕ tо trасk thе rіght mеthоdѕ, аnd рurgе іrrеlеvаnt аnd
tіmе-соnѕumіng еffоrtѕ.

Fіnаllу mаkе ѕurе your URLѕ аnd fіlе nаmеѕ аrе SEO frіеndlу. I’d rесоmmеnd that you uѕе 2 tо 3 hурhеnѕ аt thе mоѕt tо kеер уоur fіlе frоm арреаrіng lіkе ѕраm. Also dоn’t use underscores, instead uѕе hypens in уоur URLѕ аnd fіlеnаmеѕ. Hурhеnѕ аrе соnѕіdеrеd аѕ “ѕрасе”, unlіkе undеrѕсоrеѕ.

4. Relevance Mаttеrѕ
Yоur web ѕіtе is unlіkеlу tо rаnk vеrу hіgh fоr a рrіmаrу tеrm wіthоut thе wоrd bеіng іnсludеd іn thе page tіtlе. Sо a key раrt of оn-раgе SEO іѕ to аlwауѕ еnѕurе thаt уоu hаvе a rеlеvаnt tіtlе аnd mеtа description оn еасh of уоur wеb раgеѕ. Search еngіnеѕ believe thе раgе tіtlе іѕ thе mоѕt vital fасtоr оf оn-раgе SEO. You can еvеn ignоrе thе kеуwоrd mеtа соmрlеtеlу іf уоu fіnd thаt thеѕе аrе nоt rеlеvаnt аnd оnlу соnfuѕеѕ уоur vіѕіtоrѕ.

The gоаl іѕ tо аlwауѕ wrіtе for vіѕіtоrѕ and uѕеrѕ. You wаnt thеѕе people tо соntасt уоu nоw, bооkmаrk уоur site or ѕhаrе іt with thеіr nеtwоrkѕ. Sо thе соntеnt оf уоur ѕіtе аnd аrtісlеѕ ѕhоuld аlwауѕ bе rеlаtеd tо уоur іnduѕtrу аnd соmраnу.

By аррlуіng the four ѕtерѕ above уоu’ll bе well оn уоur way to buіldіng an SEO frіеndlу web site.And as уоur visibility іnсrеаѕеѕ іn thе search еngіnеѕ so will аll оf the additional benefits thаt ассruе tо those thаt are wіllіng to mаkе thе іnvеѕtmеnt of tіmе аnd rеѕоurсеѕ.

https://www.linkedin.com/pulse/f%D0%BEur-s%D1%96m%D1%80l%D0%B5-st%D0%B5%D1%80%D1%95-t%D0%BE-implementing-seo-norm-bond?trk=hb_ntf_MEGAPHONE_ARTICLE_POST

Respectfully,

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Social Media

What Makes Quality Content? by Kunal Pattany

What Makes Quality Content?

Content marketing seems to be the new buzz word across most b2b marketing teams and businesses. So is it just a fad or something with real substance?

This is not a new concept but something that successful companies and marketers have been using for many years. As with any concept or coined term it has now being considered by the early/late majority of the bell size curve. It’s late take has been a combination of b2b mind set/cultural change and having the confidence to present themselves and knowledge leaders within the market.

This is a real breakthrough within the b2b marketing world especially as you are now having the opportunity to interact with your target audience. Many businesses think they’re creating “quality content” because they’re having original material written.

But this content normally plays it very safe and has no life, no personality, no usefulness to the reader, no entertainment value, and a poor headline.

Therefore does not qualify as quality content!
But here’s what I think are the most important points to consider when creating quality content:

Is it useful to your target audience?
Content marketing needs to be of interest to the reader. Maybe consider speaking to members of your target audience that you have a strong relationship with or ask members of your business that actually interact with the target audience to see what interests them e.g. key topic’s, trends that are forming etc…. I think this can only benefit marketing and the business as it is a proactive method to provide a personalised service to the end user.

It must be interesting
Worthy content has to provide real insight. It has… dare I say it… authority!

If your target audience just wanted facts, they can read a whitepaper, or some statistics on the topic. When they want a more interesting, opinionated, insightful view on facts, that’s when you step in. It’s a fine line between pleasing the business and achieving quality content. This is where you need to have a senior member of management on-side to develop the idea of quality content and provide a real opinionVery Important Point.

Once you have the business on side you can really develop the content even within a b2b business. Something to consider if you’re ready to make the leap. If it’s sounds like it’s to ‘professional’ or looks like your standard corporate content with no opinion, Stop Now. You’re going down the wrong path.

True quality content should look, feel, and sound personal with know agenda apart from wanting to provide useful information. If you get this right the business will follow, sounds like a cliche but think about articles you have read and why you read them and maybe the ones you didn’t read because you felt they were sales focused.

Sharing is success
When you’re emailing, blogging, and creating white papers, videos or other content that are both useful and valuable, you can measure it’s success in many ways a quick gauge is if it’s been shared and amongst whom – is it your target audience?

Content that inherently rewards the reader for consuming or sharing it.
It actually acts as a small “reward” for clicking. Every time the target audience clicks on your link, opens your email, or shares your content, good things happen — useful, interesting, and user-friendly information gets shared.

Put yourself into your reader’s shoes and ask yourself if the content you’re creating is truly rewarding for that reader.

Does it get him closer to his goals? Does it engage them? Are the site design and user interface pleasing? Is the content formatted to be easy to read, and across multiple platforms e.g. #LinkedIn, #Twitter, #Google+ etc…?

Good content always builds quality targeted audience
By making a commitment to create content that’s both useful and interesting, you rise above the sea of uninspiring content online. Even though creating good content isn’t always easy, it probably is the most straightforward way to differentiate your business and show your value.

https://www.linkedin.com/pulse/what-makes-quality-content-kunal-pattany

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Business · Consultations · Public Relations · Social Media

Marketing mistakes

The #1 marketing mistake is not gaining consumers’ interest.  A marketing mistake is not having a brand that is authentic, and the failure to reach its target consumers. In lieu, a marketing campaign can fail due to focus misplaced, incorrect pricing, and not providing product and services as promoted or advertised.  A company main marketing campaign must have an objective goal that focuses on the potential consumers needs. The essential development of a company’s brand has to be able to connect and attract the right consumers.  The marketing campaign needs to have a consistency of informative, engaging, influential and relatable message to consumers,  A marketing campaign has to be quarterly monitored, managed and revised to stay allied with consumer’s interests.  In essence, the marketing strategy needs to have consumer interchange from direct surveys, and product reviews.

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Business · Consultations · Public Relations · Social Media

Your Online Presence

Your online presence should be the reflection of your true self in a positive way! My advice is not to have too much personal information and interaction of your personal affairs.  Your social media profile should be inviting,  engaging, and influential.  In order to have a positive presence is to always share informative content, and to engage, and develop a multiple interest with your followers. Many people have a bad online profiles that can be offensive and comes off as they are just promoting all about themselves. For example, too many selfie pictures, and too many pictures that only displays things about themselves and their interests, and they never engage with their followers, which comes off  one-sided.  In having a bad online profile can damage your reputation, in which people will make judgement or assume based on the content and pictures you are displaying on social media.  In today’s world, you must be careful and always remember you are brand. What you share and display on social media is your brand’s advertisement.

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Business · Consultations · Public Relations · Social Media

Pinterest B2B Marketing Tips

A Pinterest marketing tip for anyone interested in growing their online presence, you must have a high social influence. In having a a business, communal influence is essential, and it’s a prevalent business function to all entrepreneurs seeking national exposure, recognition. It’s imperative to utilize all social mediums to advertise, and market your business and industry expertise. In today;s business spectrum, social media marketing strategy needs to be broad and quantify a social influence on Pinterest. To have a successful following on Pinterest, the marketing tip is to remain consistent in the conscious message of the brand.  The marketing idea has to be creative, and demonstrate a social presence by building an influential impression. You can implement short video clips, insert your blog, and add news clippings.  In essence, submit daily Pinterest postings, which provide relevant content in distributing and sharing information about the brand. The marketing needs to be unique in being informative, engaging and increasing brand awareness, which will result in local and national recognition.

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Business · Public Relations · Social Media

7 Customer Service Lessons from Amazon CEO Jeff Bezos by Kevin Baldacci

The latest results from the American Customer Satisfaction Index reveals Amazon.com as the reigning and undisputed champ in both Internet retailing and across the entire department in overall customer satisfaction. Amazon’s CEO, Jeff Bezos perhaps more than any business leader has taken the philosophy of truly caring for the customer and ushered it into the digital era. Bezos has built a company from the ground up purely based off of the unbending, unyielding philosophy of serving the customer across all departments. With a 164 million Amazon customers, few would argue Bezos as the key architect of building an authentic, customer-centric company.

1. Don’t Just Listen to Your Customers, Understand Them

“Everyone has to be able to work in a call center.”

As part of a training session each year, Jeff Bezos asks thousands of Amazon managers, including himself, to ­attend two days of call-center training. Most likely this was a doctrine borrowed from the U.S. Marines as all marines, regardless of rank, are trained to be a rifleman first. Nonetheless, the incentive here is for managers to immediately be placed in the mindset that Amazon’s philosophy is about listening, and most importantly, understanding the customer. It’s easy to listen to customers. However the first step of every employee must be to understand them and their needs in order to successfully better the organization.

2. Serve the Needs of the Customer

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.”

The Kindle tablet came into existence purely defined by customers’ desires rather than engineers’ preferences and personal preferences. What was remarkable was that Bezos hardly faltered in creating a product built for the customer even after it took years to construct the right hardware. One finance executive in particular learned quickly of his philosophy when he asked Bezos how much he was prepared to spend on the Kindle project, where the CEO quickly replied: “How much do we have?”

Business leaders must never stray from the overall fact that the customer pays the wages at your company (an old Henry Ford quote) determine what they need and work to serve them. During the next evaluation of a product or service team, stop thinking about how you can make the product or organization better and start thinking about how you can make your customers more successful.

3. The Empty Chair: The Most Important Person in the Room

“Focusing on the customer makes a company more resilient.”

Even during the fledgling days of Amazon, Bezos worked hard to establish the philosophy of a company that obsesses over their customers from top to bottom. An overwhelming figure that used to always set the tone of his meetings was “the empty chair.” Early on, Bezos brought an empty chair into meetings and informed his top executives that they should consider that seat occupied by their customer, “the most important person in the room.” Throughout these meetings, a different weight was held on all decisions as the invisible but clear presence of the customer was always accounted for.

4. Never Settle for 99%

“We’re not satisfied until it’s 100%.”

In the December of 2011, Jeff Bezos was “very proud” that Amazon was able to hit the unfathomable goal of delivering his promise to get packages to 99.9% of his customers before Christmas. No small feat transporting millions of packages worldwide and missing their mark on a handful of deliveries in just a few, short nights. To Bezos, though, there is still room for improvement as he stated: “We’re not satisfied until it’s 100%.”

As your customer service team continues aiming to hit response time goals to customers and improve satisfaction ratings never settle for 99% – always shoot for 100. In today’s age, customers are talking to one another and are referring companies that provide a more satisfactory customer experience. And they’re paying more to ensure this (just look at Amazon).

5. Respect Today’s Customer

“If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000.”

As one of the original ecommerce pioneers, there can be little argument that Bezos firmly understands the authority of today’s customer. Today’s customer is listening to peers, researching heavily online and posting complaints on social media – changing everything business owners thought they knew about customer relationships.

Put in the work and research so that you fully understand your customer base and never take them for granted. Respected brands have fallen high from their perches due to poorly mishandled situations in dealing with an unhappy customer. Make sure to have a clear and concise plan with how you deal with bad reviews or complaints from customers (it’s going to happen). Above all else, no matter how frustrated you may be with a customer who takes a complaint to the Internet, never fail to respond and always say thank you.

6. Strive to Create a Customer-Centric Company

“If we can arrange things in such a way that our interests are aligned with our customers, then in the long term that will work out really well for customers and it will work out really well for Amazon.”

One important curiosity that remains is that of all of the great customer service that Amazon provides, it still doesn’t explain why they’re making billions of dollars in sales each quarter. Similar organizations like Costco and Target demonstrate their world-class customer service as well—yet their combined market capitalization trails Amazon’s by $98 billion.

The secret sauce to Amazon’s success was Bezo’s ability to create a customer-centric company. All of his departments throughout Amazon are completely data-driven based upon the success and failures of the customer experience. It allows him to take risks to innovate and make difficult decisions because he has the concrete evidence to decide what is best for the customer and ultimately, what is best for the company. In an interview with Forbes magazine, Bezos said of his customer-centric company: “We don’t focus on the optics of the next quarter; we focus on what is going to be good for customers. I think this aspect of our culture is rare.”

7. Don’t Be Afraid to Apologize

“We will use the scar tissue from this painful mistake to help make better decisions going forward, ones that match our mission.”

Over the past nearly two decades, Amazon has held a steady pace of positive press due to their industry-altering company and great customer service. However back in 2009, the foundations of the online book mogul were shook when they remotely deleted copies of the books “1984” and “Animal Farm” from users’ Kindles. The incident prompted an outcry of Internet users to see the dark, “Big Brother” side of Amazon – one that Bezos had worked hard to steer clear of. Amazon quickly made an apology with the usual dry and inhuman statement from the press team. But what really turned people back towards Amazon, was an informal and heartfelt apology from Jeff Bezos:

The lesson that can be learned here is that the problem was quickly forgotten and even met with praise for Jeff’s ability to take responsibility for his mistake. Take a look at some of the replies from customers:

Apologizing is embarrassing and frustrating – it’s an open surrender that you screwed up once out of the thousands of positive contributions you have made to your customers. However, a solid, heartfelt apology is true representation that your organization cares about the needs of the customer. That itself speaks louder than any multi-million dollar advertising message.

Upon reading this post, I am not expecting you to come down Mount Sinai with the Ten Commandments. There is no immediate action that needs to be taken from these lessons. Merely the ability to look at your business and its customer service in a different light. How do you view your customers now? Take this as an opportunity to learn from a man who has fully grasped what it means to build a customer-centric company.

http://blogs.salesforce.com/company/2013/06/jeff-bezos-lessons.html

Respectfully,

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Business · Public Relations · Social Media

If I Were 22: Never Let Money Define You by Suze Orman

I talk about money. A lot.

Years ago when I was just starting to appear on national television, a woman stopped me on the street, turned to her friends and pointed: “I know you. You’re… the money lady!”

What she didn’t realize is that I only became the money lady once I learned to downgrade the importance of money in my life.

Don’t get me wrong — I fully appreciate the need to have a base level of money to be able to live a safe and healthy life. The hard part is recognizing that once you have the basic necessities covered, what you do with money can get in the way of becoming truly content and happy, and present for those you love.

After spending my 20s waitressing and never earning more than $400 a month, my 30s were a drastic shift. I built a successful financial planning practice and was making more in a month than I used to make in a year. But here was the problem: the more money I made, the more I wanted other people to see how great I was doing, financially speaking.

I spent so much money — on fancy cars, watches and clothes simply to impress other people — that I got myself heavily into debt. If I were a guest on my CNBC show today, I would have given myself one serious smackdown.

My finances were a mess, but more importantly, my money was a mess because I was a mess. I had it all wrong — all the things I was spending my money on added nothing to my self-worth.

It didn’t happen overnight, but I dug deep and realized I needed to make a major change. What I eventually learned, and what continues to drive me personally and professionally some 30 years later, is this central truth:

Money will never define you. You define your money.

When you are starting out in your 20s, it is natural to think about all that you will have and do once you start making money, and making moremoney. That gives money way too much power over your life. It’s not about how much you make, but the life that you make with the money you have.

I don’t think it is a coincidence that I met the love of my life when I was 50. My 25-year-old and 35-year-old self hadn’t yet figured out what truly matters. Part of that journey is never forgetting that who you are is far more important than what you have. I will say it one more time:

Money will never define you. You define your money.

https://www.linkedin.com/pulse/article/20140519230525-311149675-if-i-were-22-never-let-money-define-you

Respectfully,

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Business · Public Relations · Quotes · Social Media

Books To Change Your Life And Your Business by Linda Coles

Books are such a great source of knowledge and when you find the right books that interest you, you become an overflowing fountain, spilling over with great ideas and stimulated on to do good stuff whether at home or at work. Getting to the end of a great book and being topped back up with ideas and enthusiasm is almost like a drug for me now; books have become addictive in a good way.

These are just the highlights of my book reading over the past months and years, my top few because if I list any more, you may feel a little overwhelmed of which one to pick first. Of course your reading list will be different to mine, but these are my top-notch selection for now. I may not have even read the best book of my life as yet, who knows, maybe you can recommend one.

3 books to change your life

1. Choose the life you want by Tal Ben-Shahar is a simple book to make you think. Packed full of the possible choices you can make in your life and what doing the opposite will bring you, it’s a great way to realize that perhaps there is a better way to be you. One to keep and read several times over your life to make sure you are the track you want to be. Pick it up and put it down, or read it straight through.

2. The start-up of you by Reid Hoffman takes you through a thought process about developing the brand of you. The light bulb moment for me from this book was that I didn’t have to build a multi million-dollar company to be successful; it could just be me, the start-up of me and maturing beyond.

3. How to win friends and influence people by Dale Carnegie is always high up on my list of all time classics for interacting with others. In my view, this book should be a staple in all schools across the globe because if children were taught Dale’s principles, I think the world would be a much friendlier place. Always keep a copy of this book through your life and revisit it often.

4 books to change your business

1. The E-Myth revisited by Michael Gerber has been around for many years as simply The E-Myth but like many great books, updated versions are required to take into account how we do business in the present day. Told as a fable, it’s again a very easy to read and extremely enlightening book on why people start businesses and why the majority find it tough. When you realize we all fit into 3 different categories it’s easy to see just which one you are and what you need to do to survive.

2. Contagious by Jonah Berger is filled with great examples about why things have caught on, what has made them so special that millions of people have shared with others and how can you do the same. Hoping that something goes viral is not a strategy for doing so, there is a science behind it and Jonah reveals all.

3. Influence: The Psychology of Persuasion by Robert Cialdini is a great follow up book to read after Dale Carnegies bestseller above. It’s not about manipulation, more about just getting the best result you can from a meeting or sale or interaction by getting the required ‘yes’.

4. Made to stick by Chip and Dan Heath is a fascinating read again packed with real life stories. So what makes an urban legend stick, and some real life stories forgettable? How did some of our greatest movies get massive budgets to proceed when there was virtually no information available? How do newspapers get you to read on from the headline? Get the book and find out.

Whether it’s creating a better business or being a better person I hope my selection above gives you some food for thought, they certainly have for me. Feel free to add your top-notch selection in the comments below.

https://www.linkedin.com/pulse/article/20130211165231-15077789-9-business-books-that-will-change-your-life

Respectfully,

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Business · Public Relations · Social Media

Master Any Skill With These 3 Simple Steps by Adam Toren

Master Any Skill With These 3 Simple Steps

Anyone can do some things well, but to become a master at a skill is quite different.

There have been entire books and coaching courses devoted to mastery. Think of Malcolm Gladwell’s bestselling book, Outliers, where among other factors, he essentially credits mastery to the 10,000 hour rule (essentially that after that many hours of practice, mastery is achieved and success is the result).

There are many theories and suggestions for mastering skills, but my experience has always been the simple three-step process outlined here. Remember, simple doesn’t mean it’s easy or fast. Simple only means that it’s the most straightforward approach to mastery.

Here are the three steps to master any skill.

1. Watch. If you want to learn how to do something, you need a teacher. Whether it’s a formal education or a mentor, you need somebody to show you how it’s done first.

As Pablo Picasso said, “learn the rules like a pro, so you can break them like an artist.”

Questions are a very good thing at this early stage in the mastery game. So is constant exposure to what you’re trying to master.

People trying to learn a new language have to learn the basics of sentence structure, tenses and building blocks or words, sounds and letters before they can start trying to speak. Builders have to apprentice, business leaders need to first intern and so on. If you want to learn how to do it, you will need to find a great teacher to show you.

2. Do. With the tools of observation and a steady, constant exposure to the skill you desire to obtain, the next step is to try it on your own with your mentor or teacher as a guide.

If you’re a builder, draw up your first framework for inspection. If you’re a leader, take charge of a project or task.

This step is crucial. No language was ever learned without speaking. No success was ever built without risk and the willingness to fail. Failure does not mean defeat unless you stop trying, and it’s in this crucial “do” stage of mastery that you must muster all your courage and be willing to stumble, fall and fail, only to stand up and try again with your mentor or teacher’s help.

Mastery comes from failing, risk and being willing to be taught as you continue to try and learn how to do it better, faster and simpler. Until that one day when you “get it.”

3. Teach. Just when you believe you’ve achieved mastery, there’s one more step. In my experience this is where so many who are close to mastery lose their footing and end up falling behind.

If you truly are good enough at your desired skill to be trusted to perform the task at hand, it’s time for you to cement your mastery by teaching. If you ever want to see how smart you really are, try to teach someone else.

Teaching ends up really teaching yourself. It teaches you adaptability, patience and to see problems and solutions in totally new ways because your students and mentees will undoubtedly ask you some questions you don’t know the answers to at first.

How can that be? You are the master of this skill, after all? Suddenly you realize we all have to keep learning and adapting to achieve mastery on an ongoing basis. Teaching is the crucial third step that will ensure you achieve and maintain mastery.

http://www.entrepreneur.com/article/233958

Respectfully,

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Business · Consultations · Public Relations · Social Media

Giving a Presentation

As a publicist, we are always giving presentations.  When you walk into the presentation venue, you have 30 seconds to lead with an engaging impression. Once you have made an immediate impression on your audience, your will have the audience’s direct attention. It’s good to start with a warm-up intro by getting the audience involved. This breaks the ice and gets everyone alert and ready to hear your presentation. In presenting, you must be engaging with the discussed topic. It helps to have a visual such as PowerPoint presentation with bullet focus points. During the presentation stand poise, and firm, but from time to time, walk toward the audience, which gives a personal touch that you are meeting the audience where they are. It is best to keep a good steady eye contact and implement throughout the presentation, laughter. Do not take the presentation too seriously, lighten it up with a personal related experience. Overall, practice, be prepared and ready to go.

Respectfully,

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