Business · Consultations · Public Relations · Sports

A Business Advice I Am Thankful For

The best business advice I was given was 2008 at a golf charity event by a veteran retired NFL Player.  He advised me to always stay authentic, and to never change no matter how difficult and successful things will become.  He told me I was extremely talented, Although, talent will not take you far if you are not authentic and nice to people. People like to do business with people they like, and have a mutual admiration and respect for. You build and cultivate relationships upon the basis of authenticity.  I keep his advice close to my heart and I live by it personally and professionally.

Respectfully,

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Business · Consultations · Public Relations · Sports

5 Career Lessons from Derek Jeter’s Last at Bat at Yankee Stadium by Lonny Anger

I, like millions of Americans, watched Derek Jeter’s last at bat at Yankee Stadium. It will go down as one of baseball’s greatest moments, and certainly a fitting way for Derek to end his career at his home stadium. As I was watched the fans provide him with an appropriate sendoff, I couldn’t help but think of how this experience transcended sports and was really a metaphor on what we should strive to do in our careers.

Stay Focused on Only the Most Important Things

What amazes me about Derek is his ability to compartmentalize. He knew, as did everyone in attendance and everyone who was watching or listening, that this would be his last at bat in Yankee Stadium – FOREVER. A historical moment. One, where similar to other events of such magnitude, you will remember exactly where you were and what you were doing. However, here is Jeter knowing that he needed a hit to score Jose Pirela. Everything else was insignificant. Not the moment, not the history, not the occasion. He was solely focused on what truly mattered: winning. We need to start caring about what matters and forget about everything else.

Seize the Opportunity

One can argue that Jeter was given more than his fair share when talent and looks were being divided among us. But the truth is that he has always made the most out of every opportunity provided to him. It was not a surprise to me that when he had the chance to win the game, he did. He has always relished in opportunistic situations. There are opportunities in front of us every day. We just need to have Jeter-like vision to capitalize on them.

Be Grateful

After he was done hugging his current and former teammates, Jeter took a walk to shortstop and did what is normally his pre-game ritual for the very last time. He did not do this for the cameras. He did it because he understood that he was in a unique situation, one in which millions of people would love to be. He is the most beloved, popular, and respected athlete of our generation. But it was clear that he considers himself a very lucky man. Make sure you take some time to be appreciative about what you have, and not focused on what you don’t have. (More on this in my next post.)

Be Humble

In his final home plate appearance, he hit a walk-off single. Yet, when most people would be talking about how great they are, Derek congratulates the Baltimore Orioles and thanks the fans for their support. Then, when discussing the fans chanting “Thank You Derek”, he says he doesn’t understand why they are thanking him since he was just doing his job. Humbleness at its finest.

Always Think of Your Kids

The only person in Yankee Stadium who was not impressed was Derek’s nephew, Jalen. To Jalen, Derek Jeter is Uncle Derek, not Derek Jeter the baseball player. So, while he is being interviewed, Derek made sure to pick up his nephew who was running towards him. He knew that Jalen probably wouldn’t understand if he told him to wait. This was a key moment for me, and a great reminder that no matter what happens at work, to my kids I am just “Dad”.

Congratulations on your retirement, Derek Jeter. I learned a lot, and will miss watching you play.

https://www.linkedin.com/pulse/article/20140927021436-13652626-5-career-lessons-from-derek-jeter-s-last-at-bat-at-yankee-stadium

Respectfully,

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Business · Consultations · Public Relations · Sports

The Biggest Challenges Facing Today’s Businesses

When I started my firm in early 1990, I set out to make a difference in providing public relations and management within the entertainment industry. Early, I was an entrepreneur at heart, and I set to become a successful business woman. My fear was not having a support system. There were so many obstacles against me as I pursued my dream in working the entertainment industry representing celebrities. However, I kept preserving and I fought my fears each day by pushing to continue the progression. Throughout my career, I had self-doubtful, and the fear was growing intensely that I would not be able to be successful and maintain a growing business. Nevertheless, I was determined not to allow fear take over. So I continued to develop myself as an entrepreneur. I embraced my trials and challenges, and learned from my mistakes. It took a while to sustain an immediate flow of success, due to working a full-time corporate job and attending college. As of 2002, I adopted the sports industry and started representing NFL players. Some years later, I completed two master degrees, worked with over 30+ NFL players, and become well-known as a top-tier publicist. In dealing with fear is extremely exhausting and trying; however, you have to follow your passion and beat against the odds.

Respectfully,

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Business · Consultations · Public Relations · Sports

NFLPA vows increased discipline for agents by Will Brinson, NFL Writer

I’ve stated this was going to happen before this article came out. I have been working in the sports industry since 2002 and worked with many clients of #DrewRosenhaus as well other agents. In addition, I have studied the sports agency certification laws and have a certificate in#AthleteManagement. Never underestimate my knowledge of the NFL, agent to athlete, and athlete to agent relationship. I know more than you think and I’m not speaking from a #SportsFan standpoint. I am speaking from knowledge and professional standpoint with experience! In this case with #DeSeanJackson and #DrewRosenhaus, they both are in violation of business code of conduct. Why is an athlete taking money from an agent? Why is an agent giving money to a player? Both are at fault, and if I was the#NFLCommissioner or #NFLPAPresident, both would be fined quadruple and suspended for 1-2 years. This situation is unethical and immoral. Sad to say, it’s not the first, and not going to be the last.

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Agent Drew Rosenhaus is part of an alleged bribing controversy.

Over the weekend a report about Redskins wideout DeSean Jackson claiming Drew Rosenhaus “bribed” him caused a stir around NFL circles. On Monday morning the NFLPA issued a memo, a copy of which was obtained by CBSSports.com, detailing an increase in discipline for agents (“Contract Advisors”) who violated NFLPA rules.

The union stated in the memo that “effective immediately, the severity of discipline imposed … shall be increased.” More specifically, punishments will be “doubled.”

A violation that previously warranted a 6-month suspension “going forward will be doubled to a one-year suspension” and “fines will be doubled as well.” (“Repeat offenders will also be more severely disciplined.”)

The NFLPA detailed a three-strikes-and-you’re-out approach as well for agents.

In the memo, the NFLPA emphasized the importance of agents filing with the union “other agreements” they may have with their clients.

These “other agreements” include but are not limited to “relevant documents relating to loans, lines of credit, or pre-combine or pre-draft services or benefits being provided to rookie clients.”

The NFLPA issued notice to all Contract Advisors they must submit all active “other agreements” to the union within 21 days of the memo (dated June 9, 2014) or else discipline will be handed down. (Basically it serves as a grace period to file anything that wasn’t previously filed.)

“This policy is imposed in response to recent comments made by [a] number of Contract Advisors to the staff and our player leadership regarding the use of  ‘other agreements’ in recruiting players as clients,” the memo reads.

The NFLPA also made a change to legal advice requirements. Contract Advisors must “first direct the player to consult with an NFLPA attorney about his case” before sending said client to “outside counsel” for matters like “Injury Grievances, Non-Injury Grievances, Drug Policy appeals.”

Jackson is currently fighting an arbitrator’s decision that he must repay Rosenhaus much of the money Rosenhaus claims he loaned the start receiver.

http://www.cbssports.com/nfl/eye-on-football/24584031/nflpa-vows-increased-discipline-for-agents

Respectfully,

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Business · Public Relations · Sports

As a PR Entrepreneur: Persevering through hard times

In 2002, my public relations firm primarily serviced NFL players. In 2011 during the NFL Lockout, my firm suffered a great loss of clients.  NFL players were not retaining public relations services due to their personal and business affairs with the NFL and collective-bargaining agreement. My firm had to re-strategies our business approach to maintain our current clientele and to regain the development and cultivating process of securing new clientele. There were a few pumps. Due to the unforeseen circumstances, my firm was getting turned down by players to provide public relations services. NFL players were cutting back on their business affairs and expenses, and top on the list was public relations services. My firm decided to outsource our public relations services to different industries and business prospects such as other sports sectors, political figures, and non-profit organizations. In addition, to sustain and manage our long-term current clientele, we scaled down our retainer prices based on the significant need for the player. There many aspects of revamping our business module, and creating a new marketing campaign to keep the progression of our business afloat. In essence, we did succeed new business accomplishments and achieved national recognition as one of the top-tier PR firms in the industry. As an entrepreneur, you will experience hard times. You must be prepared for the unexpected. In owning a business is rewarding, but with a lot of mistakes, failures, short-comings, trials and challenges. You have to be able to bounce back, re-vamp, re-invent, and re-create your business continuously in order to beat against the masses of the unexpected. Keep in mind, with perseverance, you can overcome hard times.

Respectfully,

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Business · Public Relations · Sports

NBA Major Crisis – Donald Sterling Scandal

As a public relations firm that deals with crisis management, the NBA major crisis with Los Angeles Clippers owner, Donald Sterling is not surprising.  This situation is very disturbing; however, we must remain the focus on the matter and how it has affected the entire NBA organization, and community.  The ugly moral of this ordeal is the “known” history of unethical behavior and racial comments by Donald Sterling have been condoned, and swept under the rug for many years.  So how would a public relations firm handle this scandal that has been known for years as a major scandal?  As a public relations expert, my advice to any client, keep is always truthfully, short and to the point.  Many will call for Donald Sterling to admit his behavior and offer an apology. Even so, that is not enough, when the truth is he does not care for African Americans – we all heard it from the horse’s mouth per the TMZ audio released. So why would he offer an apology?  There is no justification to how he really feels from the gut.  This is not about an affair, sex or embezzlement.  This is about Donald Sterling has spoken the truth in his home behind a closed door.  Unfortunately, Donald Sterling did not realize the door was cracked.  The bottom-line,  there is spilled milk, and it is now the responsibility of the NBA Commissioner, Adam Silver to clean it up.  To slap Donald Sterling with a massive fine would set the wrong tone and send the incorrect message, the NBA accepts this type of behavior in its organization. Many will wonder and ask, how will this mess get cleaned up?  Right now, the only way to dismiss, find a quick resolution and move on is for all NBA owners vote for Donald Sterling to resign/release himself as an owner.  What do you think?

Respectfully,

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Public Relations · Sports · Super Bowl

Brand Sport: Yes, Women are Sports Aficionado Also

During Super Bowl XLVIII in New York City, I had the pleasure of attending the 5th Annual John Wooten Leadership Awards. The event honored executive leader, Jerry Reese, Senior Vice President and General Manager of the New York Giants. He has paved, broke and set many barriers in the NFL. He is one of the most successful executives in NFL history leading victories in Super Bowl XLII and XLVI, and during his tenure with the New York Giants has won two NFL East Championships. I asked Mr. Reese, “What is the importance of leadership? He responded, “Set the example of what you want to see.” Furthermore, also honored during the event was NFL Leader, D’Brickshaw Ferguson, left tack for the New York Jets. I was truly impressed with his diligence, determination and focus while playing in the NFL.

In addition, his is a philanthropist in giving back to his community through various community relations campaigns, such as United Way Team NFL. He established the D’Brickashaw Ferguson Foundation, www.dbrickshawfergusonfoundation.org.   An organization devoted to offering scholarships to deserving students and granting of assistance to food banks, clothing ministries and provides funding for needed church repairs. I asked Mr. Ferguson, “What is his leadership advocacy? He stated, “To give back means to service others.” The event also honored James Brown, CBS Sports Anchor with the Lifetime Achievement award, and Kevin J. Davis, Attorney, Garvey Schubert Barer with the Community Leader award.

Mr. John Wooten is an influential African American figure in the NFL. He was a football player; thereafter, became Director of Pro Scouting for Dallas Cowboys from 1975-1991. In 1991, he created the Player Program/Player Development programs for the NFL. He has been involved with the NFL for over forty-eight years as a prevalent leader who works to ensure the fairness to minority hiring in coaching, scouting and front office positions. The essence of the John Wooten Leadership award was created to give spotlight recognition to those in the sports industry who go over and beyond in giving deep commitment to their respective communities and understand the true value of giving back.

In 2002, I started my career in sports public relations. I manage the careers of NFL players in providing public relations, marketing and behavioral prevention advisement. This was my 12th consecutive Super Bowl attendance and by far one of the best. The City of New York has truly prepared the city for this large event by having great volunteers through the Super Bowl Host Committee, fully staff of the New York Police Department and additional resources to get easily access about all festivities. The traffic was not has hectic as one would imagine. All the networking events and parties were elite and grand. The NFL partnered with many non-profit organizations and corporate sponsors to promote giving back to neighboring communities through an engaging serious about outreach initiatives and star-studded fundraisers with A-List athletes and celebrities. This year’s Super Bowl has grossed over $550 – $600 million in revenue to New York and New Jersey. Overall, I would say; it was a successful Super Bowl.

 

Respectfully,

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Sports

Business Lesson in Sports

The most important business lesson I have learned is to have thick skin.  The sports industry is male dominated. You have to stand firm, know your worth and NEVER devalue your services.  Most importantly, don’t take everything so personally.

A Shark Never Sleeps: Wheeling and Dealing with the NFL’s Most Ruthless Agent

http://www.amazon.com/Shark-Never-Sleeps-Wheeling-Ruthless/dp/0671015265

Respectfully,

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Sports

Business Challenge in Securing Clients

In the beginning, the business challenge was securing clients in the NFL. In 2002, when I started my career in sports, I was unknown. After persevering, I became known as a top-tier sports publicist, working with several NFL players. During the 2011 NFL lockout, business down spiral. At that time, players were losing their NFL benefits and compensations. NFL Players were unable to retain a publicist on a business payroll. Over time, many of those NFL players were no longer playing in the league due to contract disputes, firing and/or changing agents; sustained permanent injuries, which lead to early retirement. All these mishaps were out of my control. Today’s business challenge is dealing with the new NFL players in the league. Today, the NFL players are much younger and have bigger egos. So again, it’s like starting from the beginning, trying to convince these new NFL players to understand the importance in hiring a publicist who can assist with building their brand and maintain their business affairs.

Respectfully,

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Sports

Working for Athletes

There is no particular process in working with athletes. However, it’s a very competitive industry. In the beginning of my career, I was unknown and had no alliances or affiliations within the sports industry.  On my own, I had to seek out and create my own opportunities, gain experience by interning, volunteered and offered pro-bono work to showcase my skills, built up a creditable reputation and network. In working with NFL players, I learned people need a visual of the results in the services offered. You have to show and prove your talents and have a notable track record of success. Throughout, I have developed a career portfolio which outlines my education and public relations accolades. In working with NFL players, it is all about cultivating a respectful business relationship. In addition, build a mutual alliance on trust, loyalty, commitment, and dedication. The sports industry is filled with sharks, so I diligently set myself apart by offering authenticity in the services I provide.

Respectfully,

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